Sr Specialist, Personalized Marketing - Careers at PetSmart
PetSmart
Sr Specialist, Personalized Marketing - Careers at PetSmart
Job Description
Why Join PetSmart
PetSmart is the leading pet retailer, passionately serving pets and pet parents nationwide. Our Customer Experience (Marketing) team delivers personalized, data-driven experiences across Marketing, Creative, Communications, and Loyalty & CRM. Join our Phoenix Home Office for a collaborative hybrid environment fostering innovation and teamwork in a pet-loving culture.
Role Overview
As Sr Specialist, Personalized Marketing on the Loyalty & Personalization team, you'll bridge strategy and execution for CRM campaigns. This individual contributor role involves partnering cross-functionally to launch high-impact communications via email, SMS, push, and emerging channels. Thrive at turning complex briefs into customer-centric realities, leveraging data, AI, and experimentation to evolve personalization at scale.
Key Responsibilities
- Serve as strategic thought partner in CRM working sessions, translating marketing briefs into executable strategies.
- Participate in monthly campaign calendar and weekly channel planning, offering ideas and optimization recommendations.
- Identify improvements in targeting, personalization, messaging, and process efficiency to challenge the status quo.
- Create detailed CRM datasheets and briefs covering objectives, targeting, messaging, offers, and personalization logic.
- Manage campaign request forms, ensuring accuracy of copy, disclaimers, URLs, assets, and rules.
- Oversee projects in Workfront, driving campaigns from concept to launch efficiently.
Experience & Skills
Ideal candidates bring 3+ years in CRM/personalized marketing, expertise in multi-channel execution, and a knack for strategic operations. Key skills include data analysis, brief creation, project management, and cross-functional influence. Experience with AI-driven personalization and pet retail is a plus. Must be Phoenix-based for hybrid schedule (minimum 4 days in-office).
Benefits
Enjoy a hybrid model with flexibility, competitive pay, full health benefits, 401(k) matching, pet discounts, and growth opportunities in a vibrant, pet-centric workplace.
Locations
- Phoenix, Arizona, United States
Salary
85,000 - 105,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- CRM Campaign Executionintermediate
- Personalization Strategyintermediate
- Data-Driven Marketingintermediate
- Workfront Project Managementintermediate
- Email/SMS/Push Channel Expertiseintermediate
- AI & Experimentationintermediate
- Cross-Functional Collaborationintermediate
Required Qualifications
- 3+ years in CRM or personalized marketing (experience)
- Proven experience translating strategy to execution (experience)
- Strong understanding of targeting and personalization logic (experience)
- Proficiency in campaign briefs and datasheets (experience)
- Comfort managing multiple workstreams (experience)
- Analytical mindset for optimization (experience)
- Hybrid work eligibility in Phoenix (experience)
Responsibilities
- Serve as strategic thought partner in CRM sessions translating briefs to strategies
- Contribute to monthly campaign planning and weekly channel sessions with ideas and optimizations
- Challenge status quo by improving targeting, personalization, messaging, and processes
- Create detailed CRM datasheets and campaign briefs outlining objectives, targeting, and logic
- Prepare and manage campaign request forms ensuring complete and accurate inputs
- Partner cross-functionally to launch campaigns across email, SMS, push, and emerging channels
- Drive continuous improvement in CRM execution at scale
Benefits
- general: Hybrid work model (4 days in-office, 1 flex remote)
- general: Collaborative Phoenix Home Office environment
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with company match
- general: Pet perks including discounts and wellness programs
- general: Professional development and career growth opportunities
Tags & Categories
Answer 10 quick questions to check your fit for Sr Specialist, Personalized Marketing - Careers at PetSmart @ PetSmart.
Related Books and Jobs
Sr Specialist, Personalized Marketing - Careers at PetSmart
PetSmart
Sr Specialist, Personalized Marketing - Careers at PetSmart
Job Description
Why Join PetSmart
PetSmart is the leading pet retailer, passionately serving pets and pet parents nationwide. Our Customer Experience (Marketing) team delivers personalized, data-driven experiences across Marketing, Creative, Communications, and Loyalty & CRM. Join our Phoenix Home Office for a collaborative hybrid environment fostering innovation and teamwork in a pet-loving culture.
Role Overview
As Sr Specialist, Personalized Marketing on the Loyalty & Personalization team, you'll bridge strategy and execution for CRM campaigns. This individual contributor role involves partnering cross-functionally to launch high-impact communications via email, SMS, push, and emerging channels. Thrive at turning complex briefs into customer-centric realities, leveraging data, AI, and experimentation to evolve personalization at scale.
Key Responsibilities
- Serve as strategic thought partner in CRM working sessions, translating marketing briefs into executable strategies.
- Participate in monthly campaign calendar and weekly channel planning, offering ideas and optimization recommendations.
- Identify improvements in targeting, personalization, messaging, and process efficiency to challenge the status quo.
- Create detailed CRM datasheets and briefs covering objectives, targeting, messaging, offers, and personalization logic.
- Manage campaign request forms, ensuring accuracy of copy, disclaimers, URLs, assets, and rules.
- Oversee projects in Workfront, driving campaigns from concept to launch efficiently.
Experience & Skills
Ideal candidates bring 3+ years in CRM/personalized marketing, expertise in multi-channel execution, and a knack for strategic operations. Key skills include data analysis, brief creation, project management, and cross-functional influence. Experience with AI-driven personalization and pet retail is a plus. Must be Phoenix-based for hybrid schedule (minimum 4 days in-office).
Benefits
Enjoy a hybrid model with flexibility, competitive pay, full health benefits, 401(k) matching, pet discounts, and growth opportunities in a vibrant, pet-centric workplace.
Locations
- Phoenix, Arizona, United States
Salary
85,000 - 105,000 USD / yearly
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- CRM Campaign Executionintermediate
- Personalization Strategyintermediate
- Data-Driven Marketingintermediate
- Workfront Project Managementintermediate
- Email/SMS/Push Channel Expertiseintermediate
- AI & Experimentationintermediate
- Cross-Functional Collaborationintermediate
Required Qualifications
- 3+ years in CRM or personalized marketing (experience)
- Proven experience translating strategy to execution (experience)
- Strong understanding of targeting and personalization logic (experience)
- Proficiency in campaign briefs and datasheets (experience)
- Comfort managing multiple workstreams (experience)
- Analytical mindset for optimization (experience)
- Hybrid work eligibility in Phoenix (experience)
Responsibilities
- Serve as strategic thought partner in CRM sessions translating briefs to strategies
- Contribute to monthly campaign planning and weekly channel sessions with ideas and optimizations
- Challenge status quo by improving targeting, personalization, messaging, and processes
- Create detailed CRM datasheets and campaign briefs outlining objectives, targeting, and logic
- Prepare and manage campaign request forms ensuring complete and accurate inputs
- Partner cross-functionally to launch campaigns across email, SMS, push, and emerging channels
- Drive continuous improvement in CRM execution at scale
Benefits
- general: Hybrid work model (4 days in-office, 1 flex remote)
- general: Collaborative Phoenix Home Office environment
- general: Comprehensive health, dental, and vision insurance
- general: 401(k) with company match
- general: Pet perks including discounts and wellness programs
- general: Professional development and career growth opportunities
Tags & Categories
Answer 10 quick questions to check your fit for Sr Specialist, Personalized Marketing - Careers at PetSmart @ PetSmart.
Related Books and Jobs