ROLE SUMMARY

As an Omnichannel Content Manager you will be responsible for overseeing and managing all aspects of our content creation in the relevant channels in Japan. You will play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences.

The Omnichannel Content Manager is a dynamic position working very closely with the CCMs and marketing teams

ROLE RESPONSIBILITIES

 Content Creation & Localization

• Plan and produce engaging visual and written content for portals, email campaigns, and social media
• Localize global/regional brand content to meet Japan’s digital and regulatory requirements 
• Adapt content for platforms like LINE, RTE, and Salesforce integrations 

 Campaign Execution & Optimization

• Implement and manage digital campaigns, including web editing and social media 
• Track performance metrics and optimize content based on analytics 
• Reuse and repurpose high-quality content across channels and markets 

GenAI Integration & Self-Service Tools

• Use GenAI tools to accelerate content creation, including translation and layout finalization 
• Create content from source materials using GenAI, Adobe Suite, and internal platforms like CANVAS 
• Participate in pilot programs to test new AI functionalities and workflows 

Governance & Compliance

• Ensure content complies with medical, legal, and regulatory standards 
• Collaborate with medical reviewers and brand teams to align messaging 
• Avoid conflicts of interest by separating creation, review, and approval roles 

Studio & Agile Collaboration

• Work within content studios to manage high-volume, fast-turnaround content (e.g., EDMs, banners) 
• Collaborate with marketing teams to orchestrate customer journeys and improve processes 
• Operate in agile environments with tagging, project management, and cross-functional governance
• Scrum master of the Japan Content Studio

BASIC QUALIFICATIONS

• Relevant degree education (e.g. marketing, communication, business or equivalent)
• Strong experience within digital marketing and content creation
• Understand and have basic knowledge of marketing automation
• Hands-on experience on creating newsletters and website content; editing copy, optimizing campaigns, photo editing, layout and design
• Expertise in social media campaign execution and optimization
• Experience in website analytics tools and website CMS (Drupal, Wordpress, etc).
• Expertise in the Adobe Suite (Canva, Abobe Creative Cloud)
• Story telling skills within different content formats.
• Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative.
• Excellent communication and collaboration skills.
• Understanding of pharmaceutical marketing compliance requirements of the market is a must
• Understanding of pharmaceutical business and key business drivers.
• Proactive and self-directive mindset.
• Fluency in Japanese required.  English optional but highly desired.

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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