Job Title

Retail marketing manager

Job Description

In this role, you have the opportunity to 

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology. 

You are responsible for 

• Initiate offline flagship store marketing strategy and translate into granular action plans. 

• Drive retail sellout growth and market share growth: work closely with category marketing managers to drive category growth in retail which secure category sellout and market share target. (Male grooming, Oral care, Beauty)

• Market analysis: good with numbers and have strong analytical skill. Be able to closely monitor the market’s dynamic and capture opportunities through the analysis of offline market, competition and sell out. 

• Shopper insight understanding: shape the consumer decision journey based on deep understanding of consumer insight and shopping behavior. 

• Plan development and execution: come up with and implement channelized retail activation plan including Portfolio & Merchandising, POSM, Promotion, Activation 

• New product launch: work together with category managers to assure the successful new product launch in retail. 

• Budget Management 

• maximize the ROI within agreed budget scope 

• A&P/Margin allocation and tracking 

• Achieve retail operation excellence. Initiate flagship store activation by product category. 

• Other cross category marketing activities support on project base 

To succeed in this role, you should have the following skills and experience 

• 6+ years’ experience in marketing activities in a multi-national consumer goods company. 
• Experienced in store/retail operation management is desirable

• Strong communication skills and presentation capabilities 
• Good English command 

• social marketing content competence

• Ability to interface effectively with cross-brand resources

• Results oriented, Self-motivated and could work under pressure and dynamic circumstance 

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.