Creative Strategy Lead (12 Months Fixed Term)
Creative Strategy Lead (12 Months Fixed Term)
Job Description
Responsibilities
- Partner with sales and XFN team to engage with a cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth
- Independently apply understanding of the evolving business environment and Pinterest platform capabilities and insights, to develop proactive brand solutions that address advertiser objectives, challenges, or industry headwinds
- Drive comprehension & excitement for creativity, best practices and innovation among a cohort of high-priority advertisers and their partners (media, creative agencies)
- Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content
- Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals
- Independently identify and engage with key internal and external stakeholders, to develop and present clear solutions to senior clients or internal executives
- Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of available and often limited resources
- Work autonomously with cross functional teams like Sales, Measurement, Performance Solutions, Marketing, Content and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs
Qualifications
- 10+ years of digital marketing and content development experience at an agency, platform, or brand with advertising-based business models
- 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue
- Strong understanding of full-funnel advertising strategies and digital consumer paths to purchase
- Experience developing, executing and iterating on cross-platform creative strategies that build brand love, engage consumers, and drive clicks/purchase
- Proven track record independently leading initiatives as an individual contributor while managing complex clients and briefs, multiple stakeholders, and ensuring teams deliver high-quality work on time
- Demonstrated success in winning high-value pitches to C-suite clients, with ability to independently develop visual communication via compelling pitch collateral/decks and thoughtful insights-led storytelling
- Expert at translating strategic insights into visually striking presentations that resonate with executive decision-makers while maintaining alignment with brand objectives and performance metrics
- Skilled at building digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks
- Creative<>Strategic versatility: ability to develop/present strategy and deliver creative concepts/write ups/mocks without relying on additional production resources
- Skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies
- Open to honing strategy or creative execution skills inclusive of learning new software
- Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality
- Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale
- Bachelor’s degree in a relevant field or equivalent professional experience
Locations
- Sydney, AU, United States
Salary
Estimated Salary Rangemedium confidence
95,000 - 150,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital marketing and content developmentintermediate
- Leading cross-functional teamsintermediate
- Full-funnel advertising strategiesintermediate
- Digital consumer paths to purchaseintermediate
- Developing and executing cross-platform creative strategiesintermediate
- Managing complex clients and briefsintermediate
- Stakeholder managementintermediate
- Visual communication and pitch collateral developmentintermediate
- Insights-led storytellingintermediate
- Translating strategic insights into presentationsintermediate
- Building digital strategies from ideation to proofs of conceptintermediate
- Creative concept development and mocksintermediate
- Platform onboarding and product proficiencyintermediate
- Learning new softwareintermediate
- Building collaborative relationshipsintermediate
- Embracing AI technology for custom content at scaleintermediate
Required Qualifications
- 10+ years of digital marketing and content development experience at an agency, platform, or brand with advertising-based business models (experience)
- 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue (experience)
- Strong understanding of full-funnel advertising strategies and digital consumer paths to purchase (experience)
- Experience developing, executing and iterating on cross-platform creative strategies that build brand love, engage consumers, and drive clicks/purchase (experience)
- Proven track record independently leading initiatives as an individual contributor while managing complex clients and briefs, multiple stakeholders, and ensuring teams deliver high-quality work on time (experience)
- Demonstrated success in winning high-value pitches to C-suite clients, with ability to independently develop visual communication via compelling pitch collateral/decks and thoughtful insights-led storytelling (experience)
- Expert at translating strategic insights into visually striking presentations that resonate with executive decision-makers while maintaining alignment with brand objectives and performance metrics (experience)
- Skilled at building digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks (experience)
- Creative<>Strategic versatility: ability to develop/present strategy and deliver creative concepts/write ups/mocks without relying on additional production resources (experience)
- Skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies (experience)
- Open to honing strategy or creative execution skills inclusive of learning new software (experience)
- Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality (experience)
- Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale (experience)
- Bachelor’s degree in a relevant field or equivalent professional experience (experience)
Responsibilities
- Partner with sales and XFN team to engage with a cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth
- Independently apply understanding of the evolving business environment and Pinterest platform capabilities and insights, to develop proactive brand solutions that address advertiser objectives, challenges, or industry headwinds
- Drive comprehension & excitement for creativity, best practices and innovation among a cohort of high-priority advertisers and their partners (media, creative agencies)
- Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content
- Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals
- Independently identify and engage with key internal and external stakeholders, to develop and present clear solutions to senior clients or internal executives
- Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of available and often limited resources
- Work autonomously with cross functional teams like Sales, Measurement, Performance Solutions, Marketing, Content and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs
Tags & Categories
Creative Strategy Lead (12 Months Fixed Term)
Creative Strategy Lead (12 Months Fixed Term)
Job Description
Responsibilities
- Partner with sales and XFN team to engage with a cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth
- Independently apply understanding of the evolving business environment and Pinterest platform capabilities and insights, to develop proactive brand solutions that address advertiser objectives, challenges, or industry headwinds
- Drive comprehension & excitement for creativity, best practices and innovation among a cohort of high-priority advertisers and their partners (media, creative agencies)
- Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content
- Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals
- Independently identify and engage with key internal and external stakeholders, to develop and present clear solutions to senior clients or internal executives
- Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of available and often limited resources
- Work autonomously with cross functional teams like Sales, Measurement, Performance Solutions, Marketing, Content and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs
Qualifications
- 10+ years of digital marketing and content development experience at an agency, platform, or brand with advertising-based business models
- 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue
- Strong understanding of full-funnel advertising strategies and digital consumer paths to purchase
- Experience developing, executing and iterating on cross-platform creative strategies that build brand love, engage consumers, and drive clicks/purchase
- Proven track record independently leading initiatives as an individual contributor while managing complex clients and briefs, multiple stakeholders, and ensuring teams deliver high-quality work on time
- Demonstrated success in winning high-value pitches to C-suite clients, with ability to independently develop visual communication via compelling pitch collateral/decks and thoughtful insights-led storytelling
- Expert at translating strategic insights into visually striking presentations that resonate with executive decision-makers while maintaining alignment with brand objectives and performance metrics
- Skilled at building digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks
- Creative<>Strategic versatility: ability to develop/present strategy and deliver creative concepts/write ups/mocks without relying on additional production resources
- Skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies
- Open to honing strategy or creative execution skills inclusive of learning new software
- Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality
- Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale
- Bachelor’s degree in a relevant field or equivalent professional experience
Locations
- Sydney, AU, United States
Salary
Estimated Salary Rangemedium confidence
95,000 - 150,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital marketing and content developmentintermediate
- Leading cross-functional teamsintermediate
- Full-funnel advertising strategiesintermediate
- Digital consumer paths to purchaseintermediate
- Developing and executing cross-platform creative strategiesintermediate
- Managing complex clients and briefsintermediate
- Stakeholder managementintermediate
- Visual communication and pitch collateral developmentintermediate
- Insights-led storytellingintermediate
- Translating strategic insights into presentationsintermediate
- Building digital strategies from ideation to proofs of conceptintermediate
- Creative concept development and mocksintermediate
- Platform onboarding and product proficiencyintermediate
- Learning new softwareintermediate
- Building collaborative relationshipsintermediate
- Embracing AI technology for custom content at scaleintermediate
Required Qualifications
- 10+ years of digital marketing and content development experience at an agency, platform, or brand with advertising-based business models (experience)
- 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue (experience)
- Strong understanding of full-funnel advertising strategies and digital consumer paths to purchase (experience)
- Experience developing, executing and iterating on cross-platform creative strategies that build brand love, engage consumers, and drive clicks/purchase (experience)
- Proven track record independently leading initiatives as an individual contributor while managing complex clients and briefs, multiple stakeholders, and ensuring teams deliver high-quality work on time (experience)
- Demonstrated success in winning high-value pitches to C-suite clients, with ability to independently develop visual communication via compelling pitch collateral/decks and thoughtful insights-led storytelling (experience)
- Expert at translating strategic insights into visually striking presentations that resonate with executive decision-makers while maintaining alignment with brand objectives and performance metrics (experience)
- Skilled at building digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks (experience)
- Creative<>Strategic versatility: ability to develop/present strategy and deliver creative concepts/write ups/mocks without relying on additional production resources (experience)
- Skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies (experience)
- Open to honing strategy or creative execution skills inclusive of learning new software (experience)
- Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality (experience)
- Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale (experience)
- Bachelor’s degree in a relevant field or equivalent professional experience (experience)
Responsibilities
- Partner with sales and XFN team to engage with a cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth
- Independently apply understanding of the evolving business environment and Pinterest platform capabilities and insights, to develop proactive brand solutions that address advertiser objectives, challenges, or industry headwinds
- Drive comprehension & excitement for creativity, best practices and innovation among a cohort of high-priority advertisers and their partners (media, creative agencies)
- Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content
- Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals
- Independently identify and engage with key internal and external stakeholders, to develop and present clear solutions to senior clients or internal executives
- Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of available and often limited resources
- Work autonomously with cross functional teams like Sales, Measurement, Performance Solutions, Marketing, Content and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs
Tags & Categories