About Canonical

Canonical is the company behind Ubuntu, the world's leading open source operating system powering enterprise innovation across public cloud, data science, AI, engineering, and IoT. Since releasing Ubuntu in 2004, Canonical has transformed embedded systems by providing developers with trusted open source solutions backed by robust security, stability, and lifecycle management. Our customers include global leaders like Bosch, Continental, Dell, Qualcomm, NVIDIA, Intel, Toyota, Mercedes-Benz, Audi, and T-Mobile, who rely on Ubuntu Core and Ubuntu Pro for Devices to deploy secure, updatable smart devices in robotics, autonomous vehicles, industrial automation, medical devices, and consumer electronics.

As a pioneer in global distributed collaboration, Canonical operates with over 1200 colleagues across 75+ countries and minimal office-based roles. Teams align through 2-4 annual in-person meetings in exciting global locations. Founder-led and profitable, Canonical continues to grow while championing open source innovation from data centers to the edge.

Role Overview

The Product Marketing Manager – IoT & Embedded Systems role at Canonical is a strategic position owning the go-to-market (GTM) engine for our cutting-edge IoT portfolio. You'll drive awareness, adoption, and commercial success of Ubuntu-based solutions that empower enterprises to build and manage production-grade smart devices for over 10 years. This remote role in the EMEA region offers the chance to craft compelling narratives that resonate with developers, engineers, and decision-makers, positioning Canonical as the open source leader in IoT, edge computing, and embedded systems.

Work at the forefront of innovation, collaborating with product, sales, regional marketing, communications, and alliances teams to modernize IoT deployments across automotive, robotics, industrial automation, medical, and consumer electronics sectors.

Key Responsibilities

GTM Strategy & Execution

Develop and execute comprehensive GTM strategies for Canonical's IoT products, including Ubuntu Core and Ubuntu Pro for Devices, to accelerate awareness and pipeline growth.

Messaging & Content Leadership

Lead messaging and positioning efforts, ensuring Canonical's solutions stand out in competitive markets. Oversee content planning with product managers, producing website copy, whitepapers, blogs, and sales enablement materials tailored for technical and business audiences.

Campaigns & Launches

Partner with regional marketing teams on integrated campaigns, new product/feature launches, and cross-functional initiatives to drive adoption among device manufacturers and enterprises.

Market Intelligence

Conduct competitive analysis, monitor IoT/embedded systems trends, and evolve positioning to maintain market leadership.

Customer & Event Engagement

Support customer success with upsell/cross-sell strategies, and plan global events, webinars, and community meetups aligned with GTM priorities.

Qualifications & Requirements

Canonical seeks candidates with a genuine passion for technology, open source software, and community-driven development. Exceptional storytelling skills are essential—you must craft clear, compelling messages that bridge technical depth with business value for developers, engineers, and executives in IoT spaces.

A growth mindset defines success here: thrive on experimentation, continuous learning, and improvement in a fast-paced, innovative environment. Experience in IoT, embedded systems, or edge computing is highly valued, along with proven expertise in product marketing, GTM strategies, and cross-functional collaboration. This remote EMEA role requires comfort in a global, distributed team setting with occasional travel for strategy alignments.

Benefits & Perks

Joining Canonical means embracing a remote-first culture with flexibility to work from anywhere in EMEA. Enjoy competitive compensation, comprehensive health benefits, and professional development opportunities. Participate in global offsites in inspiring locations, fostering deep connections with colleagues worldwide.

Benefit from Canonical's profitable stability and founder-led vision, with direct impact on high-profile projects trusted by industry giants. Access cutting-edge tools, open source communities, and resources to fuel your growth in product marketing and IoT innovation.

Career Growth

At Canonical, career progression is driven by impact and initiative. As Product Marketing Manager, you'll gain ownership of high-visibility IoT GTM strategies, building expertise that positions you for leadership in open source marketing. Expand your network through partnerships with silicon providers, OEMs, and enterprises, while honing skills in emerging technologies like AI at the edge and secure device management.

Canonical invests in your development with mentorship, training, and exposure to global projects, ensuring continuous growth in a collaborative, innovative environment.

Why Join Canonical

Canonical stands out for its remote-first model, enabling talent from 75+ countries to contribute to Ubuntu's dominance in enterprise open source. Work on transformative technologies shaping the future of IoT—from autonomous vehicles to smart factories—while enjoying the freedom of home-based work and the energy of periodic global meetups.

Be part of a profitable, growing company where your strategies directly influence market leaders and drive open source adoption worldwide. If you love technology, storytelling, and building GTM engines, this is your opportunity to make a lasting impact.

Role FAQs

Is this role fully remote?

Yes, this is a home-based role in the EMEA region, with 2-4 annual in-person team meetings.

What IoT experience is required?

Deep understanding of IoT, embedded systems, and edge computing is ideal, but passion for open source and strong marketing skills are key.

How does Canonical support remote work?

Our distributed model includes robust tools, communication practices, and global collaboration, proven successful with 1200+ colleagues.

What salary can I expect?

Competitive EMEA tech rates apply; estimates range from €85,000 to €125,000 annually based on experience.

Who will I work with?

Cross-functional teams including product managers, sales, regional marketing, and alliances partners worldwide.