About Choice Hotels

Choice Hotels International, Inc. is a leading hospitality company with a portfolio of world-renowned brands including Comfort Inn, Quality Inn, Radisson, Clarion, Cambria Hotels, and more. With over 7,000 hotels spanning 40 countries and territories, Choice Hotels delivers exceptional guest experiences while providing rewarding career opportunities for employees. Headquartered in Rockville, Maryland, the company is committed to innovation, particularly in loyalty programs like Choice Privileges, which powers personalized promotions and member benefits across its vast network.

Role Overview

The Program and Promotions Manager plays a pivotal role in driving the success of Choice Privileges and related commercial programs at Choice Hotels. Based in North Bethesda, Maryland, this full-time position involves managing the end-to-end promotions process, from intake and configuration to launch and performance tracking. You will collaborate with IT, Marketing, Loyalty Operations, and other stakeholders to ensure promotions are prioritized, implemented flawlessly, and optimized for business impact across all Choice platforms, including web, mobile apps, property systems, and partner integrations.

This role demands a blend of technical expertise in customer data platforms (CDPs), promotions tools like Tally, and strong program management skills. With a disclosed salary range of $100,000 - $115,000 USD per year, this position offers competitive compensation plus the perks of working for a hospitality leader, including employee discounts at Comfort Inn, Quality Inn, and Radisson properties worldwide.

Key Responsibilities

Promotions Governance and Intake

Develop and refine an intake process for promotion requests enterprise-wide. Evaluate requests against acceptance criteria, prioritize based on business value, and coordinate with stakeholders to build a high-impact promotions queue.

Loyalty Platform Execution

Translate promotion requirements into actionable configurations within the Customer Data Platform and promotions tools. Create audience segments, validate eligibility rules, and test promotions across channels like web, mobile, loyalty systems, and data sources to ensure accuracy and compliance.

Lifecycle Management and Launch

Maintain a promotions backlog and calendar, serving as the central point of contact for operations and issue resolution. Lead cross-departmental launch coordination, providing status updates via dashboards and regular stakeholder meetings.

Performance Tracking and Optimization

Monitor promotions post-launch for functionality, engagement, redemptions, and ROI. Partner with Analytics teams to generate insights, recommend enhancements, and build a playbook of best practices for future campaigns.

Stakeholder Engagement

Facilitate collaboration across Marketing, IT, Data, and Loyalty teams. Deliver presentations, conduct post-launch reviews, and drive process improvements to elevate promotion efficiency.

Qualifications & Requirements

To excel as Program and Promotions Manager at Choice Hotels, candidates need at least five years of experience in managing marketing promotions, loyalty programs, or digital campaigns. Proven project or program management skills are essential, with the ability to juggle multiple initiatives seamlessly.

Technical proficiency is key: a firm grasp of Customer Data Platforms, promotion tools like Tally, data attributes, customer profiles, and audience segmentation. Familiarity with Microsoft Office Suite (Excel, PowerPoint, Teams), plus Smartsheet or Jira, is highly valued. You should be detail-oriented, data-savvy, and adept at turning insights into optimization strategies. This role is not eligible for visa sponsorship and requires on-site presence in North Bethesda, Maryland.

Benefits & Perks

Choice Hotels prioritizes employee well-being with a comprehensive benefits package. Enjoy a competitive salary of $100,000 - $115,000 USD annually, plus health, dental, and vision coverage. Team members receive exclusive hotel employee discounts at brands like Comfort Inn, Quality Inn, and Radisson, enabling cost-effective travel for vacations or staycations.

Additional perks include 401(k) matching, paid time off, holidays, and wellness programs. Professional development is supported through training, conferences, and career advancement paths within a global hospitality powerhouse.

Career Growth

At Choice Hotels, career progression is a reality. The Program and Promotions Manager role positions you at the intersection of marketing technology, loyalty innovation, and business strategy—ideal for advancing to senior program management, loyalty leadership, or martech director positions. With ongoing training in cutting-edge tools like CDPs and data analytics, you'll build skills transferable across the hospitality industry.

Why Join Choice Hotels

Choice Hotels stands out in the hospitality sector for its innovative loyalty programs, diverse brand portfolio, and commitment to employee success. Work on high-visibility projects that directly impact millions of Choice Privileges members. Enjoy a collaborative culture, premium benefits including hotel discounts at Comfort Inn, Quality Inn, and Radisson, and the stability of a publicly traded company (NYSE: CHH). North Bethesda's vibrant location offers proximity to Washington, D.C., blending professional opportunity with an exceptional quality of life.

Role FAQs

What is the salary for this position?

The disclosed salary is $100,000 - $115,000 USD per year, with potential for higher based on experience.

Is visa sponsorship available?

No, this role is not eligible for visa sponsorship.

What brands will I work with?

You'll support promotions across Choice Hotels' portfolio, including Comfort Inn, Quality Inn, Radisson, and more.

Is this a remote role?

This is an on-site position in North Bethesda, Maryland, United States.

What tools will I use daily?

Expect to work with Customer Data Platforms, Tally promotions tool, Microsoft Office, and project tools like Smartsheet or Jira.