About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands like Pepsi, Gatorade, Sabritas, Gamesa, Quaker, and Sonrics consumed over a billion times daily in more than 200 countries. In Mexico, these brands have been staples in homes for over 116 years. PepsiCo fosters a culture of curiosity, innovation, and inclusivity, where everyone—from leadership to front-line teams—dares for better. Joining PepsiCo means contributing to a global powerhouse that values diversity, welcomes all backgrounds, and drives positive change worldwide.

Role Overview

The Programmatic Media Lead role at PepsiCo in Miguel Hidalgo, Mexico City, is a pivotal position within the in-house media buying operations across North America. This leader ensures seamless campaign launches, effective budget management, and alignment with business goals. Reporting into senior media forums, you'll provide strategic oversight, guide teams, and champion efficiency through automation and data-driven decisions. Ideal for seasoned professionals with 9+ years in digital media, this full-time role offers a chance to shape high-impact strategies for multi-brand FMCG campaigns.

Key Responsibilities

Campaign Execution & Operations

Lead the operational execution of paid search, social, and programmatic campaigns, ensuring timely delivery, exceptional quality, and performance that exceeds expectations. Establish and enforce operational standards, processes, and governance to drive efficiency, accuracy, and measurable results across all initiatives.

Technology & Optimization

Champion the adoption of automation, advanced tools, demand-side platforms (DSPs), retail media, ad verification, and data integration to enhance media effectiveness and deliver superior ROI. Shape audience strategies using segmentation, first-party data, targeting, and frequency controls.

Financial & Risk Management

Own financial stewardship by managing budgets, forecasting performance, optimizing spend, and upholding compliance, brand safety, privacy regulations, and fraud prevention. Safeguard media investments while maximizing business impact.

Team & Cross-Functional Leadership

Develop and mentor a high-performing team, fostering growth, engagement, and operational excellence. Partner with brand, marketing, finance, procurement, and legal teams to align media execution with broader goals. Represent in-house operations at senior levels with insights and thought leadership.

Qualifications & Requirements

To succeed as PepsiCo's Programmatic Media Lead, candidates need 9+ years of experience in digital and programmatic media leadership, spanning agency and client-side roles. Drive large-scale strategies in fast-moving consumer goods (FMCG) or multi-brand environments, managing high-budget campaigns across markets. Key requirements include fluent English, strong financial acumen for budgeting and forecasting, hands-on expertise with DSPs, automation, and data tools, plus proven ability to ensure governance and compliance. Experience building teams in complex global organizations is essential. PepsiCo encourages applications even if you don't meet 100% of criteria—bring your passion for media innovation.

Benefits & Perks

PepsiCo invests in your holistic success with comprehensive benefits. Enjoy daily learning through diverse programs, internal digital platforms for self-paced growth, leadership development, and specialized role training with internal/external providers. Celebrate milestones via recognition for seniority, behavior, leadership, and life events. Financial wellness programs support life-stage goals, while flexibility options balance work and personal life. Family perks include Wellness Line access, thousands of discounts/agreements, child scholarships, and aid for key moments. As an equal opportunity employer, PepsiCo champions diversity without discrimination based on race, religion, gender, orientation, age, marital status, veteran status, or disability.

Career Growth

At PepsiCo, career progression is dynamic. This role offers exposure to North America-wide operations, cross-functional partnerships, and senior forums, building your strategic influence. Access tailored development paths, continuous training, and internal mobility to advance in media, marketing, or leadership tracks. PepsiCo's culture empowers change agents to grow, innovate, and lead globally.

Why Join Us

Join PepsiCo's Programmatic Media Lead team to work with world-class brands, leverage cutting-edge tech, and deliver tangible business impact in a supportive, inclusive environment. Located in vibrant Miguel Hidalgo, Mexico City, enjoy premium perks, work-life flexibility, and the chance to dare for better every day. Be part of a company shaping the future of food and beverage while making a positive global difference.

Role FAQs

What experience is required?

9+ years in digital/programmatic media, agency/client-side, with FMCG or multi-brand expertise.

Is English fluency mandatory?

Yes, fluent English is required for North America operations.

What salary can I expect?

Estimated 65,000-95,000 MXN monthly, based on market rates with buffer.

Are benefits family-inclusive?

Yes, including scholarships, discounts, and wellness for families.

Is this a remote role?

Primarily on-site in Miguel Hidalgo with flexibility programs.