Account Manager - Digital & CRM
Publicis Groupe
Account Manager - Digital & CRM
Job Description
Responsibilities
- Driving Digital & CRM initiatives, overseeing the execution of campaigns across CRM, data-driven, website, and tech-led solutions.
- Developing, implementing, and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analysing data from retention marketing and digital campaigns, reporting performance insights, and recommending improvements.
- Planning, managing, and negotiating multiple digital campaigns with third parties where necessary, including platform and technology partners.
- Developing overall business operations and awareness campaigns, overseeing performance analysis, and updating strategies across digital touchpoints.
- Supporting optimisation of email and automated communication flows, and developing new flows leveraging data insights on timing, targeting, and content.
- Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage, engagement level, and channel behaviours.
- Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets across CRM and digital platforms.
- Assisting and advising on personalised targeting, website experience, and content when required
- Leading and analysing A/B testing to optimise engagement across CRM and digital channels.
- Monitoring competitor campaigns and digital innovations to inform and shape future strategy and tactics.
- Expand client base and maintain strong client relationships according to agreed strategy, particularly across CRM, data, web, and tech projects.
- Lead project development, implementation, and evaluation across all functions including data and technical delivery.
- Innovate brand communication and advertising strategies, including web-based and offline revenue streams.
- Assess and enhance existing programs, collaborating with brand owners and partners for opportunities
- Drive market proposition and go-to-market strategies for new products, overseeing launch collateral and digital communication programs.
- Ensuring timely billing on a monthly basis by closing and billing projects promptly, securing signed Production Estimates, and facilitating the finance team’s issuance of invoices to clients
Qualifications
- A diploma/Bachelor's degree in Marketing/Advertising/Communications
- Strong project management skills and keen understanding of creative development process and budget control
- Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing /branding
- Proven track record in growing accounts, winning new business/pitches
- Strong understanding of how mobile is affecting the retail space and overall consumer journey
- Experience in consumer electronics/FMCG/ IT retail projects is preferred
- Demonstrated proficiency in written and verbal communications skills in English
- Dedication to clients and team colleagues
- Ability to produce under pressure and management of timelines and production
- Experience working in an integrated agency environment
Additional information
- Generous leave entitlements, including birthday leave, rest day and family care leave.
- Office closure for World Mental Health Day 10th October.
- Additional Company closure for all 4 major festive Celebrations
- Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- Life and personal accident insurance and group hospitalization and surgery.
- A hybrid working schedule and with Friday disconnects.
- Rest Relax & Recharge - office closure last week of December every year.
- Phone Allowance
Locations
- Kuala Lumpur, Malaysia
Salary
Estimated Salary Rangelow confidence
90,000 - 150,000 USD / yearly
Source: AI Estimation
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital marketingintermediate
- CRM managementintermediate
- Data analysisintermediate
- Campaign optimizationintermediate
Required Qualifications
- Retention marketing (experience)
- Digital campaign experience (experience)
Responsibilities
- Drive Digital & CRM initiatives
- Analyze campaign data
- Manage retention tactics
- Optimize email flows
- Develop business campaigns
Answer 10 quick questions to check your fit for Account Manager - Digital & CRM @ Publicis Groupe.
10 Questions
~2 Minutes
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Account Manager - Digital & CRM
Publicis Groupe
Account Manager - Digital & CRM
Job Description
Responsibilities
- Driving Digital & CRM initiatives, overseeing the execution of campaigns across CRM, data-driven, website, and tech-led solutions.
- Developing, implementing, and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
- Analysing data from retention marketing and digital campaigns, reporting performance insights, and recommending improvements.
- Planning, managing, and negotiating multiple digital campaigns with third parties where necessary, including platform and technology partners.
- Developing overall business operations and awareness campaigns, overseeing performance analysis, and updating strategies across digital touchpoints.
- Supporting optimisation of email and automated communication flows, and developing new flows leveraging data insights on timing, targeting, and content.
- Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage, engagement level, and channel behaviours.
- Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets across CRM and digital platforms.
- Assisting and advising on personalised targeting, website experience, and content when required
- Leading and analysing A/B testing to optimise engagement across CRM and digital channels.
- Monitoring competitor campaigns and digital innovations to inform and shape future strategy and tactics.
- Expand client base and maintain strong client relationships according to agreed strategy, particularly across CRM, data, web, and tech projects.
- Lead project development, implementation, and evaluation across all functions including data and technical delivery.
- Innovate brand communication and advertising strategies, including web-based and offline revenue streams.
- Assess and enhance existing programs, collaborating with brand owners and partners for opportunities
- Drive market proposition and go-to-market strategies for new products, overseeing launch collateral and digital communication programs.
- Ensuring timely billing on a monthly basis by closing and billing projects promptly, securing signed Production Estimates, and facilitating the finance team’s issuance of invoices to clients
Qualifications
- A diploma/Bachelor's degree in Marketing/Advertising/Communications
- Strong project management skills and keen understanding of creative development process and budget control
- Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing /branding
- Proven track record in growing accounts, winning new business/pitches
- Strong understanding of how mobile is affecting the retail space and overall consumer journey
- Experience in consumer electronics/FMCG/ IT retail projects is preferred
- Demonstrated proficiency in written and verbal communications skills in English
- Dedication to clients and team colleagues
- Ability to produce under pressure and management of timelines and production
- Experience working in an integrated agency environment
Additional information
- Generous leave entitlements, including birthday leave, rest day and family care leave.
- Office closure for World Mental Health Day 10th October.
- Additional Company closure for all 4 major festive Celebrations
- Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- Life and personal accident insurance and group hospitalization and surgery.
- A hybrid working schedule and with Friday disconnects.
- Rest Relax & Recharge - office closure last week of December every year.
- Phone Allowance
Locations
- Kuala Lumpur, Malaysia
Salary
Estimated Salary Rangelow confidence
90,000 - 150,000 USD / yearly
Source: AI Estimation
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Digital marketingintermediate
- CRM managementintermediate
- Data analysisintermediate
- Campaign optimizationintermediate
Required Qualifications
- Retention marketing (experience)
- Digital campaign experience (experience)
Responsibilities
- Drive Digital & CRM initiatives
- Analyze campaign data
- Manage retention tactics
- Optimize email flows
- Develop business campaigns
Answer 10 quick questions to check your fit for Account Manager - Digital & CRM @ Publicis Groupe.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs