Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.

Supervise Local Cadillac Marketing Association (LMA) advertising activity in select markets within the Region. Primary client contact with dealer leadership and individual General Motors Regional clients. Partner with national brand teams in the stewardship of the brand throughout all communications. Should become expert in each local market and its challenges/opportunities.

• Supervise day-to-day implementation of Local Market Advertising (LMAs):
  • Budgets, Reports, Media Plans & Buys, Creative, and Traffic
• Work closely with all agency departments (creative, digital, planner and media team) to develop strategy, creative and media plans/budgets.
• Present and communicate regional/local marketing needs and opportunities to local marketing associations. (LMA)
  • Research and provide results to show that client objectives are achieved
• Work within a team setting.
  • Will provide performance feedback, career development and training as needed for employee.
• Orchestrate integration of all marketing and communication disciplines
• Represent clients with vendors and at experiential events.

Clients:

Clients include Local Marketing Associations dealers and management staff, General Motors Zone Managers, General Motors District Sales Managers, Regional Marketing Managers, and General Motors Regional Directors.

Travel:

Light travel, possibly 2-3 days/nights per month within the Region (5-10%). Travel will likely include both day and overnight trips.

Education:

Minimum 4-year degree

Required Experience:

• 2-5+ years agency account management experience at the Senior Account Executive or Account Supervisor level
• Brand building savvy
• Strong professional communication skills, verbal, written and presentation skills.
• Exemplary skills in Microsoft Suite, specifically Excel and PowerPoint.

Preferred Experience:

• Experience with the demands of automotive/retail and an understanding of the Southeast DMAs
• An understanding of retail advertising

Skills:                   

• Ability to take initiative and work with minimum supervision.
• Proven relationship-building and communication skills.
• Good project manager as well as a strategic big-picture thinker.
• Creativity, confidence, and passion.
• Innately organized, with an eye for detail and structure.
• Good interpersonal skills; must have the ability to work independently as well as part of a team.
• Exceptional time management skills and meeting deadline requirements.