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Associate Director, Media Planning

Publicis Groupe

Associate Director, Media Planning

full-timePosted: Jan 21, 2026

Job Description

Company description

 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.


Overview

The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.

 

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development.  This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.


Responsibilities

  • Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
  • Interface with clients and partner agencies to build strategic communication plans for targeted audiences
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
  • Assume accountability and ownership of campaign planning for assigned client accounts
  • Embrace and encourage a culture based on teamwork, collaboration, and support
  • Develop best practices for improving communication and collaboration within the team and the group
  • Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Collaborate and foster relationships with key partners including clients, internal teams, and leadership
  • Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development 
  • Serve as escalation point for teams to help troubleshoot issues
  • Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
  • Responsible for management and development of Associates, Senior Associates, and Supervisors

Qualifications

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights   
  • 5+ years of experience in media planning/strategy experience across media channels
  • Previous team management experience
  • Strong digital media experience preferred
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
  • Proven experience in successfully managing multiple work streams at one time
  • Strong organizational, communication, and time-management skills
  • Excellent presentation skills to effectively lead meetings in-person with key clients
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Compensation Range: $105,165.00 - $151,095.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/16/2026.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

 

#LI-AS4

 

 

 

Locations

  • Chicago, United States

Salary

Estimated Salary Rangelow confidence

150,000 - 250,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • strategic insightsintermediate
  • team leadershipintermediate
  • budget allocationintermediate
  • channel strategyintermediate

Required Qualifications

  • thoughtful decision maker (experience)
  • team player (experience)
  • data savvy (experience)

Responsibilities

  • oversee media planning team
  • manage cross-media strategy
  • own complex campaigns
  • generate strategic insights
  • drive learnings across activities

Target Your Resume for "Associate Director, Media Planning" , Publicis Groupe

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Publicis Groupe logo

Associate Director, Media Planning

Publicis Groupe

Associate Director, Media Planning

full-timePosted: Jan 21, 2026

Job Description

Company description

 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.


Overview

The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.

 

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development.  This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.


Responsibilities

  • Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
  • Interface with clients and partner agencies to build strategic communication plans for targeted audiences
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
  • Assume accountability and ownership of campaign planning for assigned client accounts
  • Embrace and encourage a culture based on teamwork, collaboration, and support
  • Develop best practices for improving communication and collaboration within the team and the group
  • Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Collaborate and foster relationships with key partners including clients, internal teams, and leadership
  • Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development 
  • Serve as escalation point for teams to help troubleshoot issues
  • Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
  • Responsible for management and development of Associates, Senior Associates, and Supervisors

Qualifications

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights   
  • 5+ years of experience in media planning/strategy experience across media channels
  • Previous team management experience
  • Strong digital media experience preferred
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
  • Proven experience in successfully managing multiple work streams at one time
  • Strong organizational, communication, and time-management skills
  • Excellent presentation skills to effectively lead meetings in-person with key clients
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
  • Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
  • Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Compensation Range: $105,165.00 - $151,095.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/16/2026.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

 

#LI-AS4

 

 

 

Locations

  • Chicago, United States

Salary

Estimated Salary Rangelow confidence

150,000 - 250,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • strategic insightsintermediate
  • team leadershipintermediate
  • budget allocationintermediate
  • channel strategyintermediate

Required Qualifications

  • thoughtful decision maker (experience)
  • team player (experience)
  • data savvy (experience)

Responsibilities

  • oversee media planning team
  • manage cross-media strategy
  • own complex campaigns
  • generate strategic insights
  • drive learnings across activities

Target Your Resume for "Associate Director, Media Planning" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Associate Director, Media Planning. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Associate Director, Media Planning" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Associate Director, Media Planning @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.