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If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the second largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. 

As part of the Data & Tech commercial practice, the Associate Director/Director Commercial Solutions APAC will be responsible to partner with Global Client teams, New business teams, Commercial teams, Agency & Solutions teams in building and negotiating commercial proposals on New Business, Key Groupe Clients and priority PM Clients.

The role includes oversight of various platforms & capabilities such as Growth OS, Connected ID, Core AI, DSAI work, Performance Products (all part of Connected Media), as well as Production and Creative DTT capabilities.

COMMERCIAL

• Guardian of the implementation of DTT Global Strategy in APAC growth opportunities across New business, Key Group Clients and priority PM Clients opportunities
• Lead the development and selling of performance-based commercial models for new business across/led by APAC, leveraging data, technology, and platform capabilities in partnership with Solutions, Commercial and New Business teams
• Identify and lead growth opportunities across Key Groupe Clients and priority PM Clients, tied to clear business outcomes and monetization potential in partnership with Solutions, Commercial and Client teams
• Develop case studies and commercial storytelling that showcase the performance impact of Publicis' platforms and solutions on client business outcomes, via measurable efficiency and effectiveness KPIs and revenue uplift modelling.
• Create and codify repeatable frameworks, and narratives to accelerate the commercialization of our platforms & capabilities and elevate solutions selling across Publicis Groupe
• Serve as commercial subject matter expert in cross-functional initiatives, new business pitches, client-related requirements and go-to-market strategies.
• Provide guidance and oversight on contract negotiations and commercial constructs, ensuring scalable pricing strategies and compliance with regional and local legal frameworks
• Own & cultivate relationships with internal and external stakeholders
• Share insights & learnings across client briefs, markets & regions; escalate any gap
• Share best practices and train the commercial community, as well as participate in the broader organisation upskill.

THE PERSON

• Trusted commercial strategist with deep understanding of media, data, and technology sectors. Production & Creative previous exposure is a plus.
• Proven track record in designing and closing commercial deals, including client facing negotiation.
• Expert at simplifying complex commercial constructs through packaging, balance in technical language used, always protecting the Groupe exposure
• Adept at balancing innovation and scalability in commercial constructs.
• Skilled collaborator able to work across matrixed global organizations and influence at the highest levels.
• Passionate about solving complex client challenges with creativity, clarity, and a performance mindset.

SUCCESS CRITERIA

• Increase in APAC revenue and margin improvement through the adoption of Publicis platforms and commercial frameworks.
• Improved speed and consistency in commercial proposal development and conversion.
• Elevated client satisfaction and business impact of Publicis capabilities & solutions.
• Clear contribution to the Groupe’s transformation into a platform-powered company.
• Effective partnership with Global and APAC players: Lotame, ITTime, Solutions, Commercial, New Business and Client teams

CRITICAL SKILLS

LEADERSHIP
Drives transformation and commercial impact. Navigates ambiguity and complexity with confidence.

CHANGE AGENT

Champions innovative business models and challenges legacy approaches. Builds client centric proposals always tied to performance and business outcomes.

COMMUNICATION, CONNECTOR & COLLABORATOR

Influences internal and external stakeholders. Brings together diverse capabilities into cohesive client-facing propositions.

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business

TRANSFORMATION

True transformation comes when we stop managing change and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business