At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

We are seeking a detail-oriented and ambitious junior level Audience Data Analyst to join our Melbourne team and work on our market-leading, award-winning Zenith Imagine Panel audience activation offering, powered by Lotame Spherical.

This exciting and unique role reports into the Director of Data & Audience Activation and supports both agency-facing engagement and data infrastructure management. You’ll play a key role in transforming complex audience datasets into actionable insights that drive smarter media strategies. From onboarding data to building audience segments and supporting campaign activation, you’ll help ensure optimal performance and deliver clear, insight-driven recommendations to internal teams and clients.

We’re looking for someone who thrives on complex challenges and enjoys being a trusted and insightful partner to internal teams, stakeholders, and clients. You’ll help shape how data drives media strategy, working with cross functional teams, and collaborating with multiple Publicis Groupe agencies as this product scales.

With the support of your Director, you’ll assist with managing client briefs, providing detailed responses, building lookalike audiences, onboarding lookalike audiences to activation platforms, and help teams plan test activity. Importantly, you’ll be a valued member of a diverse and talented agency that supports your on-going growth and career development as you take an exciting step in your early career.

What you will do with us

This role is designed to deliver across four key pillars:

1. Data Pipeline Management & Operations
   · Maintain and optimise the API workflow connecting to Imagine Panel raw survey data.
   · Manage and update lookup tables to ensure accurate mappings and data consistency.
   · Append segment names to raw data and onboard seed audiences into Google Cloud Platform (GCP) via API.
   · Monitor the batch ingestion process to ensure successful processing of all files.
   · Troubleshoot ingestion, processing, and data quality errors to ensure uninterrupted pipeline performance.
   · Support maintenance of data schemas, audience taxonomies, and structural data documentation.
2. Audience Construction & Activation Support
   · Assist in building and maintaining audience segments aligned to agency and client strategies.
   · Monitor and optimise audience scale, identifying opportunities to improve scale where feasible.
   · Support Test & Learn design by developing hypotheses, measurement frameworks, and clear experimental structures.
   · Ensure accurate setup for Test & Learn programs, including budgets, targeting, technical measurement (pixels, tags), and third-party platform configuration.
   · Manage Lotame Spherical access, providing training and user support where needed.
   · Contribute to training materials, internal documentation, and process playbooks for audience activation.
   
   
3. Insights, Reporting & Analytics
   · Respond to agency briefs with Imagine Panel insights, audience sizing, behavioural profiles, and key strategic requirements.
   · Analyse audience performance data to understand engagement, effectiveness, and behavioural patterns.
   · Conduct data analysis to identify unique behaviours, overlaps, and opportunities across audience segments.
   · Source campaign reports and deliver end-of-campaign performance reviews.
   · Contribute to audience case studies and award submissions showcasing impact and innovation.
   
   
4. Cross-Team Collaboration & Stakeholder Support
   · Work closely with media, strategy, analytics, and tech teams to understand audience needs and translate them into data & audience requirements.
   · Provide ongoing operational support across the business, ensuring smooth activation workflows.
   · Offer guidance on invoicing processes related to data partners and platform usage.
   · Maintain strong relationships with internal stakeholders and external partners to support audience planning and delivery.

What you will bring

• 1 year of experience within data-driven marketing or agency roles (including internships).
• Some experience working with APIs, data ingestion, or cloud workflows (GCP preferred).
• Strong Excel and/or Google Sheets skills.
• Some experience with trading platforms such as Meta, Google DV360, TTD, Amazon, TikTok.
• Familiarity with SQL, Python, or data manipulation tools (nice to have).
• Knowledge of DMP (data management platform) such as Lotame Spherical or similar.
• Understanding of digital media measurement, tagging, and analytics tools.
• Ability to translate data into insights and clear recommendations.
• Excellent attention to detail and commitment to data accuracy.
• Ability to manage competing deadlines and work within structured processes.
• Comfortable working with cross-functional teams.
• Exceptional communication and stakeholder management.
• Collaborative mindset, you are adaptable and proactive, with a strong sense of ownership and accountability.

What you’re looking for

• A supportive and collaborative culture.
• Clients who are encourage innovative thinking and are open to be challenged.
• The opportunity to join and growth within a high achieving team, working across one of the biggest advertisers/brands in the world.
• Ambition to fulfil your career goals in a business large enough to accommodate them - we have one of the top mobility programs GLOBALLY!

#LI-LJ1

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.