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Buying Analyst

Publicis Groupe

Buying Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!


Overview

  • Responsible for handling large budgets media campaigns for our Media clients.
  • We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe.
  • Equipped with Digital Programmatic Buying knowledge with hands-on experience using demand-side platforms for large-scale clients and well-versed with execution.
  • Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues.
  • Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.
  • Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

 Possesses understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc. In this role you should have a good understanding about the post campaign reporting and daily pacing. Basic understanding of various Programmatic media KPI(s). Compile data across several Programmatic media platforms and create weekly/monthly reports. Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements. Manage and be responsible for all the campaigns from start to completion. Generate meaningful insights for post-campaign reporting. Handle online advertiser & publisher queries to ensure PG and PMP deals. Manage error free advertiser budget and bid setup. Perform end to end tracking campaign results and resolve issues with the available resources. Proven skills in ad trafficking and troubleshooting all revenue models of a campaign.


Qualifications

Organizing Effective verbal, written, and visual communication skills Initiative Continuous learning Collaborating with others Project based KRAs to be achieved Well versed with programmatic DSPs Able to measure and analyze campaign performance and take appropriate actions Proficient in MS excel Good understanding of Programmatic Allocation accuracy Analytical MS Excel Power Point Numeric/Math Verbal and Written English and / or French Communication & Presentation Skills Google video certification Facebook blueprint certification

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

50,000 - 90,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media campaignsintermediate
  • digital programmatic buyingintermediate
  • demand-side platformsintermediate
  • paid marketing strategyintermediate
  • ROI analysisintermediate

Responsibilities

  • handle large budget media campaigns
  • manage digital programmatic buying
  • implement paid marketing strategy
  • budget allocation
  • ROI optimization

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Publicis Groupe logo

Buying Analyst

Publicis Groupe

Buying Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!


Overview

  • Responsible for handling large budgets media campaigns for our Media clients.
  • We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe.
  • Equipped with Digital Programmatic Buying knowledge with hands-on experience using demand-side platforms for large-scale clients and well-versed with execution.
  • Active participator in the production tasks related to activation, guaranteeing efficiency, precision, and minimal error/issues.
  • Responsible for implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.
  • Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

 Possesses understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc. In this role you should have a good understanding about the post campaign reporting and daily pacing. Basic understanding of various Programmatic media KPI(s). Compile data across several Programmatic media platforms and create weekly/monthly reports. Assist in the day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements. Manage and be responsible for all the campaigns from start to completion. Generate meaningful insights for post-campaign reporting. Handle online advertiser & publisher queries to ensure PG and PMP deals. Manage error free advertiser budget and bid setup. Perform end to end tracking campaign results and resolve issues with the available resources. Proven skills in ad trafficking and troubleshooting all revenue models of a campaign.


Qualifications

Organizing Effective verbal, written, and visual communication skills Initiative Continuous learning Collaborating with others Project based KRAs to be achieved Well versed with programmatic DSPs Able to measure and analyze campaign performance and take appropriate actions Proficient in MS excel Good understanding of Programmatic Allocation accuracy Analytical MS Excel Power Point Numeric/Math Verbal and Written English and / or French Communication & Presentation Skills Google video certification Facebook blueprint certification

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

50,000 - 90,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media campaignsintermediate
  • digital programmatic buyingintermediate
  • demand-side platformsintermediate
  • paid marketing strategyintermediate
  • ROI analysisintermediate

Responsibilities

  • handle large budget media campaigns
  • manage digital programmatic buying
  • implement paid marketing strategy
  • budget allocation
  • ROI optimization

Target Your Resume for "Buying Analyst" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Buying Analyst. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Buying Analyst" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Buying Analyst @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.