Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.

The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.

• Work closely with Campaign Management team to implement campaigns and provide media solutions
• Create and manage Insertion Orders including reconciling invoices for payment
• Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans

• Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
• Assist in the development of client-facing campaign performance reports as needed
• Manage the creation, QA, and delivery of insertion orders based on client requests
• Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
• Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

• Work with media partners to share media performance reporting and to ensure accurate platform implementation

Education: 

• 4-year degree in advertising, marketing, or relevant field

Experience:

• 1 year agency and media experience in fast-paced, live, programmatic offerings

preferred

Skills:

• Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
• Must contribute positively to team culture and thrives in both collaborative and independent work environments
• Outstanding organizational and communication skills and enjoys working in a fast-paced environment

• Exceptional experience with digital media planning and buying including programmatic

• Strong communication skills, verbal and written, and presentation skills
• Strong analytical and data-driven decision-making skills
• Great work ethic and detail oriented
• Client-focused with a strong sense of urgency
• Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset