On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.

We are seeking an art director who has a passion for social and for bringing Fallon’s history of creative excellence into 21^st-Century platforms.

This role will have the opportunity to create internet-breaking work. Taste, intelligence, and a keen eye are critical. Candidates should have excellent conceptual thinking and content creation experience.

This person should be terminally online and well-versed in the ways of Instagram, TikTok, X, YouTube, Meta, Snapchat, and internet culture in general.

The best portfolios will show a range of award-winning social-first projects, from content to campaigns to reactive moments to activations. Of course, we love candidates who have had viral moments on their own personal platforms as well.

This role requires someone with exceptional videography and photography skills. Digital art, illustration, animation, apparel design, and other visual art niches welcome and celebrated. Familiarity with QSR a huge plus ;)

• The person in this role must be able to concept and create visual assets for social posts.
• This job moves at the speed of social. It is essential for this art director to stay up-to-speed on trends and action on them quickly.
• Duties include capturing content, designing for real-time moments/trends, creating evergreen content, proactive concepting, and ideating against activation opportunities.

QUALIFICATIONS

• 4-6 years of relevant creative experience.
• Skilled in developing high-level brand concepts as well as articulating those concepts in executions across various media channels.
• Excellent communication, organization, and presentation skills.
• Portfolio of work demonstrating smart, brand-building ideas and executions.
• Are based in or willing to relocate to Minneapolis.
• Ability to demonstrate a high level of craft.
• Expert proficiency in entire Adobe Creative Suite.
• Expert proficiency in videography, photography, and design.
• Prolific in creating social-first assets.

ADDITIONAL REQUIREMENTS

• Be obsessed with the internet.
• Have a deep desire to find creative solutions to client’s business needs and objectives.
• Lead with passion for art direction.
• Push to put out world-famous work.
• Maintain professional relationships with external vendors, partners, and freelancers.
• Lead with passion for art direction.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/12/2026.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines. 

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