Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

As a CRM Copy Lead, you will be the strategic and creative force driving our client's customer relationship management messaging. You will lead, mentor, and guide a team of copywriters, ensuring the development and execution of highly personalized, persuasive, and effective copy and content experiences that drive engagement and conversion across the customer lifecycle. Operating at the intersection of messaging, data, strategy, and technology, you will define frameworks for compelling copy across emails, SMS, push notifications, in-app messages, landing pages, and other digital touchpoints. You are a natural leader and a master wordsmith who deeply understands the customer journey, champions data-driven messaging, and is passionate about building measurable digital experiences that foster strong brand relationships and drive action.

Sound like you? Read on.

This role is responsible for defining, overseeing, and ensuring the execution of high-impact copy and content specifically tailored for CRM campaigns. You will lead the CRM copy team, ensuring all messaging aligns with brand objectives, drives engagement, and supports integrated marketing initiatives. You will collaborate closely with CRM strategists, data analysts, designers, and other creative and technical teams to deliver consistent, innovative, and effective brand storytelling within the CRM ecosystem.

Day-to-day, your role includes:

Team Leadership & Development:

CRM Copy Strategy & Framework Development:

Brand Voice, Quality & Optimization:

Cross-Functional Collaboration & Stakeholder Engagement:

Personality Attributes:

Got the sparkle? Apply if you believe your unique skills are a fit.

Digitas: 

Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. In South Africa, Digitas is also expanding its Total Commerce capability into the Publicis Commerce capability and communities, offering Commerce solutions that combine CRM, social, data, media, and creative to drive customer engagement and business growth.

What We Offer:

Culture commitment: 
We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Ready to make social magnetic? Apply now and help us shape the future of commerce through social-first experiences.