Data Analyst
Publicis Groupe
Data Analyst
Job Description
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
Overview
We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.
Responsibilities
- Analyze digital campaign performance across channels (display, site, search, email, social).
- Compile and interpret data to address business and marketing issues.
- Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama).
- Perform ad hoc and recurring analysis to support agencies and clients.
- QA data to identify inconsistencies and suggest optimization opportunities.
- Collaborate with internal teams to align data strategies with business goals.
- Assist in the development of measurement plans and research for ongoing marketing initiatives.
- Communicate findings clearly using visualizations and storytelling to inform decision-making.
Qualifications
- 3-5 years of experience in data analysis, preferably in a marketing or digital media context.
- Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience.
- Proficient in SQL (DML-DDL).
- Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager).
- Solid skills in spreadsheet tools, macros, and complements.
- Understanding of digital marketing KPIs and platforms.
- English level: B2–C1.
Locations
- Bogota, Colombia
Salary
50,000 - 90,000 USD / yearly
Source: AI Estimation
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- data analyticsintermediate
- campaign performance analysisintermediate
- digital marketingintermediate
- data visualizationintermediate
- SQLintermediate
Required Qualifications
- data analytics foundation (experience)
- digital marketing knowledge (experience)
Responsibilities
- analyze digital campaigns
- transform data into insights
- support marketing initiatives
- campaign optimization
- cross-channel analysis
Answer 10 quick questions to check your fit for Data Analyst @ Publicis Groupe.
Data Analyst
Publicis Groupe
Data Analyst
Job Description
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
Overview
We are looking for a passionate and detail-oriented Data Analyst to join our PGD LATAM DATA team. This role supports cross-functional marketing initiatives by transforming complex data into actionable insights. The ideal candidate combines foundational knowledge in data analytics with a curiosity for digital marketing performance and campaign optimization.
Responsibilities
- Analyze digital campaign performance across channels (display, site, search, email, social).
- Compile and interpret data to address business and marketing issues.
- Develop and maintain dashboards and reports using data visualization tools (e.g., Power BI, Tableau, Data Studio, Datorama).
- Perform ad hoc and recurring analysis to support agencies and clients.
- QA data to identify inconsistencies and suggest optimization opportunities.
- Collaborate with internal teams to align data strategies with business goals.
- Assist in the development of measurement plans and research for ongoing marketing initiatives.
- Communicate findings clearly using visualizations and storytelling to inform decision-making.
Qualifications
- 3-5 years of experience in data analysis, preferably in a marketing or digital media context.
- Bachelor’s or Master’s degree in Statistics, Applied Mathematics, Marketing, Advertising, Business Administration, Communications, or equivalent experience.
- Proficient in SQL (DML-DDL).
- Familiarity with ETL concepts and web analytics platforms (Google/Adobe Analytics, Tag Manager).
- Solid skills in spreadsheet tools, macros, and complements.
- Understanding of digital marketing KPIs and platforms.
- English level: B2–C1.
Locations
- Bogota, Colombia
Salary
50,000 - 90,000 USD / yearly
Source: AI Estimation
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- data analyticsintermediate
- campaign performance analysisintermediate
- digital marketingintermediate
- data visualizationintermediate
- SQLintermediate
Required Qualifications
- data analytics foundation (experience)
- digital marketing knowledge (experience)
Responsibilities
- analyze digital campaigns
- transform data into insights
- support marketing initiatives
- campaign optimization
- cross-channel analysis
Answer 10 quick questions to check your fit for Data Analyst @ Publicis Groupe.