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Director, Media Planning and Strategy

Publicis Groupe

Director, Media Planning and Strategy

full-timePosted: Jan 21, 2026

Job Description

Company description

 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.


Overview

The Director oversees the planning and strategy of all media campaigns across channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

 

The ideal candidate will have experience in retail and performance media as well as previous audience strategy experience with a strong understanding of 1st, 2nd, and 3rd party data connections and insights.  


Responsibilities

  • Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
  • Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
  • Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
  • Apply their experience to improve critical thinking across the portfolio and set appropriate learning agenda elements
  • Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
  • Work with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation  
  • Analyze client’s audience strategies and work with internal groups to lead case development  
  • Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are completed in a timely manner  
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights    
  • 7+ years of media planning experience
  • 5+ years of management experience with progressing responsibilities
  • Experience working with 1st, 2nd, and 3rd party data to form audience strategy and insights 
  • Ability to strategically plan campaigns from audience determination, through how to best flight and complete campaigns to align with clients strategic goals and KPIs
  • Strong understanding of analytics to inform and validate planning and strategy
  • History of identifying media opportunities, presenting them to clients, and completing
  • Experience monitoring and recommending improvements to the entire media planning process
  • Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
  • Portfolio management of paid media for a large brand
  • Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Compensation Range: $127,585.00 - $183,330.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/29/2026.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

 

 

 

 

#LI-DF1

Locations

  • Chicago, United States

Salary

Estimated Salary Rangelow confidence

150,000 - 250,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • strategy developmentintermediate
  • client relationship managementintermediate
  • team managementintermediate
  • performance mediaintermediate

Required Qualifications

  • retail media experience (experience)
  • senior-level client management (experience)
  • brand strategy experience (experience)

Responsibilities

  • oversee media campaigns
  • contribute to brand strategy
  • build client relationships
  • identify revenue opportunities
  • provide strategic insight

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Publicis Groupe logo

Director, Media Planning and Strategy

Publicis Groupe

Director, Media Planning and Strategy

full-timePosted: Jan 21, 2026

Job Description

Company description

 

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.


Overview

The Director oversees the planning and strategy of all media campaigns across channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

 

The ideal candidate will have experience in retail and performance media as well as previous audience strategy experience with a strong understanding of 1st, 2nd, and 3rd party data connections and insights.  


Responsibilities

  • Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
  • Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
  • Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
  • Apply their experience to improve critical thinking across the portfolio and set appropriate learning agenda elements
  • Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
  • Work with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation  
  • Analyze client’s audience strategies and work with internal groups to lead case development  
  • Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are completed in a timely manner  
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

  • Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights    
  • 7+ years of media planning experience
  • 5+ years of management experience with progressing responsibilities
  • Experience working with 1st, 2nd, and 3rd party data to form audience strategy and insights 
  • Ability to strategically plan campaigns from audience determination, through how to best flight and complete campaigns to align with clients strategic goals and KPIs
  • Strong understanding of analytics to inform and validate planning and strategy
  • History of identifying media opportunities, presenting them to clients, and completing
  • Experience monitoring and recommending improvements to the entire media planning process
  • Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
  • Portfolio management of paid media for a large brand
  • Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Compensation Range: $127,585.00 - $183,330.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/29/2026.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

 

 

 

 

#LI-DF1

Locations

  • Chicago, United States

Salary

Estimated Salary Rangelow confidence

150,000 - 250,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • strategy developmentintermediate
  • client relationship managementintermediate
  • team managementintermediate
  • performance mediaintermediate

Required Qualifications

  • retail media experience (experience)
  • senior-level client management (experience)
  • brand strategy experience (experience)

Responsibilities

  • oversee media campaigns
  • contribute to brand strategy
  • build client relationships
  • identify revenue opportunities
  • provide strategic insight

Target Your Resume for "Director, Media Planning and Strategy" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Director, Media Planning and Strategy. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Director, Media Planning and Strategy" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Director, Media Planning and Strategy @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.