Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

As a Group Account Director, you’ll lead the strategy and execution of all marketing initiatives, ensuring the brand delivers impact across channels. You’ll inspire and guide cross-functional teams while building strong client partnerships, driving growth, and shaping the brand’s story. This is a chance to make a real mark on a single, high-profile brand and lead its success.

• Understands the agency’s revenue and profitability model, managing budgets at the project level and owning revenue forecasting for assigned brands. Provides input on fee development and identifies opportunities to optimize agency resources and services.

• Keeps leadership informed on account status, challenges, and plans, engaging senior management proactively when needed.

• Leads both integrated agency teams and client collaborations, guiding teams on agency policies, best practices, and process improvements.

• Maintains a deep understanding of clients’ business and industry trends, staying alert to market changes and proactively offering solutions.

• Cultivates relationships with thought leaders and stakeholders to maintain a strong knowledge of clients’ business and opportunities.

• Applies expertise across channels and audiences, making strategic, data-informed decisions to drive client success.

• Spearheads client presentations, including annual plans and major program updates, ensuring alignment and impact.

• Drives growth on assigned brands by providing clear strategic direction, evaluating creative outputs against objectives, and offering constructive feedback.

• Takes a holistic approach to brand marketing, integrating traditional, digital, and emerging channels to deliver outcomes that meet client goals.

• Delivers outstanding client service, proactively managing relationships, identifying opportunities to strengthen partnerships, and showcasing agency work internally and externally.

• Seeks opportunities to grow business within existing accounts and identify potential new accounts, contributing to overall agency expansion.

• 10+ years of experience in agency account leadership, brand management, or integrated client service.

• Strong financial acumen, managing budgets, forecasting revenue, and optimizing resources.

• Strategic thinker with deep understanding of client business, industry trends, and multi-channel marketing.

• Exceptional communicator and collaborator, inspiring teams and influencing clients.

• Experienced in evaluating creative, providing actionable feedback, and driving brand growth.

• Thrives in fast-paced, dynamic environments while delivering outstanding client service.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $121,315-$185,920 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/17/2026.