• • • Key contributor to brand’s social media efforts, strategic vision, processes and methodologies across all channels - Facebook, Twitter, Instagram, Youtube, OTT Platforms- Hotstar, Voot etc.
    • Responsible for establishing long-lasting, value-creating relationships with customers through social media. Establishes long-range planning for the growth and development of social media efforts, consistent with the brand and directed to deliver on business objectives.
    • Stays informed about new Social Media trends, tactics & strategies.
    • Drive awareness/branding through paid social channels, social and content engagement/promotional strategy, developing brand awareness, and executional oversight.
    • Campaign Planning across platforms, expertise on social & video media planning depending on campaign objective
    • Understanding of business flow starting from plan submission till implementation
    • Reporting and optimization
    • Driving insights from campaign reports to make changes to deliver on plans
    • Maintain the highest level of knowledge and understanding of various social media advertising ecosystems by staying informed of changes in the

Competencies:

• Strong analytical and technical skills
• Strong verbal and written communication skills
• Expert knowledge of the self-service buying tools of all major social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube etc.)
• Skilled in building paid social campaigns that include multiple demographic and psychographic target group
• Detail oriented with excellent verbal and written communication/interpersonal skills for internal and external audiences Self-motivated and likes to learn new tools and technology