At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

The Group Strategy Director (GSD) at Zenith Media Brisbane leads strategic excellence across key paid client accounts, ensuring the robust application of Zenith's ROI3 process (Insight, Imagination, Investment). Be a driving force of imagination and innovation specifically with all clients FTE’d. Be a leader within Zenith Brisbane to reinforce the connected planning process and hold client teams to a level of excellence.

The GSD partners closely with the Head of Strategy to translate strategic direction into client-specific, results-driven initiatives. The role includes responsibility for driving commercial growth through client satisfaction, new business pitches, and fostering an environment of innovation and imagination.

Client Strategy Leadership:

• Lead and deliver strategic excellence for assigned paid clients in collaboration with client teams.
• Develop plans for clients that deliver on business and campaign goals that go above what is asked.
• Look for opportunities to stretch/ challenge thinking from marketing principles to innovation.
• Drive long term strategic goals and narratives for client patch
• Apply and champion the Zenith ROI3 framework, particularly the Zen 30 strategic approach, consistently across all client work and any pitches.
• Ensure strategies are anchored in client business KPIs and measurement plans that align and contribute to client objectives and business outcomes (ROI)
• Champion our market leading tools with focus on CX Planning suite, Touchpoints, Imagine Panel and ensure these are part of key client responses
• Demonstrate and champion a clear link between media currencies and client success metrics, and show how we are accountable to deliver increased ROI
• Clearly align client campaign strategies with defined business objectives and measurable KPIs.

Innovation and Imagination:

• Develop and work that delivers innovative and exciting media concepts that set new standards of excellence, with potential for PR and awards.
• Identify and nurture imaginative media solutions and innovations for client campaigns as well as wider business strategy.
• Be a champion of distinctive, award-winning strategic work across key clients.

• Contribute actively to Zenith’s Imagination initiatives and products, showcasing strategic innovation both internally and externally.

New Business Contribution:

• Actively participate in pitches, to represent a strong strategic position for our agency in market.

• Lead strategic solutions, articulating a compelling Zenith POV to prospective clients.
• Convert strategic insights and or products like Touchpoints / imagine panel etc. into client wins, increased FTE or additional project work for the strategy team.

Collaboration and Partnerships:

• Establish and maintain strong client relationships, acting as a trusted strategic advisor.

• Work with SLT to create/ engage work that gets media innovation – updates, trends, opportunities in front of contracted clients, with ability to be repurposed across other client teams.
• Collaborate effectively with media partners and external creative agencies to deliver integrated client solutions and innovative uses of media.
• Work closely with media partners to bring the latest approaches in market to Zenith. Foster a feeling of mutual respect and benefit for parties involved

• Be an active part of media briefings for big planning opportunities and ideas on clients
• Regularly identify and introduce new market opportunities to clients proactively.
• Collaborate with Planning and Business teams to support client briefs to deliver integrated work, championing the Zen30 process, mentoring ROI Connect, Zen 30 and Planning Fundamentals where necessary.
• Collaborate with Planning and Business teams to champion imagination / innovation, and combines data with creative and instinctive application of channels, platforms and formats to bring your strategy to life
• Collaborate internally to bring product experts into strategy when required to offer forward thinking or new solutions to clients

Strategic Product Excellence

• Proven experience delivering high-quality, insight-led strategic solutions that drive strong client outcomes and satisfaction.

• Track record of developing innovative, effective campaigns with industry recognition, evidenced through case studies, trade press, or award submissions.

Commercial Impact

• Demonstrated ability to grow client strategic investment and resource allocation through the value of strategic leadership.

• Experience contributing meaningfully to new business efforts, with a history of successful pitch involvement and revenue growth outcomes.

Innovation and Thought Leadership

• Active contributor to agency-wide innovation initiatives and thought leadership programs.

• Experience delivering at least one award-recognised or industry-acclaimed strategic campaign annually.

Client Partnership and Influence

• Strong client relationship management experience, reflected in consistently high satisfaction scores and positive feedback.

• Proven ability to proactively engage senior stakeholders and influence client business growth through strategic thinking.

People and Team Development

• Experience leading, mentoring, and developing strategy talent, with positive engagement outcomes reflected in 360-degree feedback or team reviews.

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Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.