Shape how analytics drives meaningful impact for both clients and your team
Build strong, trusted partnerships with senior client stakeholders, guiding them through the evolving tech and data landscape
Develop a deep understanding of client marketing objectives to create learning agendas, testing strategies and measurement roadmaps
Lead the design of holistic measurement approaches, spanning macro analytics (e.g. MMM, budget setting) and micro analytics (e.g. performance, frequency, leading indicators)
Inspire, coach and develop a high-performing analytics team, fostering a culture of curiosity, learning and brave thinking
Create clear development pathways for your team while continuing to grow your own leadership capability
Drive faster, smarter growth for clients and the agency
Champion strong data governance, media effectiveness and continuous learning across accounts
Innovate with internal teams and partners to unlock new testing opportunities, research approaches and data applications
Lead best-in-class analytics delivery, ensuring data is used effectively across all aspects of the media business
Act as a subject matter expert, setting the standard for operational excellence, quality output and timely delivery
Collaborate closely with colleagues across Media Buying, Content, Data Science and Commerce to deliver fully integrated solutions



