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Media Planning Analyst

Publicis Groupe

Media Planning Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD


Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.


Responsibilities

  • Manage budget and flighting updates in Lumina and Media Tools.
  • Provide updates for all recurring budgeting needs.
  • Help provide and oversee monthly savings documents.
  • QA and update flowcharts and budget documents with accuracy.
  • Track budget and flowchart changes with detail and organization.
  • Support strategy team with reach and frequency deliveries using Tardiis / NMI.
  • Provide audience and consumer insight data from syndicated tools like MRI and GWI.
  • Provide monthly global tracking updates for internal review and submission.
  • Support on building charts and slides for client presentations.
  • Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst.
  • Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
  • Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.

Qualifications

Qualifications:

  • English Level B2+ or above.
  • Bachelor's Degree in Media/advertising, Finance Economic or Business related.
  • 2-3 years of experience in Paid Media (Must).
  • Good understanding of planning campaigns across the various mechanisms, channels and buying models. 
  • Strong written and verbal communication skills.
  • Articulation and negotiation skills.
  • Process orientation and the ability to define and set up processes.

Tools:

• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

50,000 - 90,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Media planningintermediate
  • Data analysisintermediate
  • Consumer researchintermediate
  • Budget managementintermediate
  • Lumina platformintermediate

Responsibilities

  • Develop media strategies
  • Analyze data
  • Research consumer behavior
  • Manage budget updates
  • Identify trends

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Keyword optimization analysis
Skill matching & gap identification
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Publicis Groupe logo

Media Planning Analyst

Publicis Groupe

Media Planning Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD


Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.


Responsibilities

  • Manage budget and flighting updates in Lumina and Media Tools.
  • Provide updates for all recurring budgeting needs.
  • Help provide and oversee monthly savings documents.
  • QA and update flowcharts and budget documents with accuracy.
  • Track budget and flowchart changes with detail and organization.
  • Support strategy team with reach and frequency deliveries using Tardiis / NMI.
  • Provide audience and consumer insight data from syndicated tools like MRI and GWI.
  • Provide monthly global tracking updates for internal review and submission.
  • Support on building charts and slides for client presentations.
  • Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst.
  • Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
  • Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.

Qualifications

Qualifications:

  • English Level B2+ or above.
  • Bachelor's Degree in Media/advertising, Finance Economic or Business related.
  • 2-3 years of experience in Paid Media (Must).
  • Good understanding of planning campaigns across the various mechanisms, channels and buying models. 
  • Strong written and verbal communication skills.
  • Articulation and negotiation skills.
  • Process orientation and the ability to define and set up processes.

Tools:

• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

50,000 - 90,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Media planningintermediate
  • Data analysisintermediate
  • Consumer researchintermediate
  • Budget managementintermediate
  • Lumina platformintermediate

Responsibilities

  • Develop media strategies
  • Analyze data
  • Research consumer behavior
  • Manage budget updates
  • Identify trends

Target Your Resume for "Media Planning Analyst" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Media Planning Analyst. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Media Planning Analyst" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score
Quiz Challenge

Answer 10 quick questions to check your fit for Media Planning Analyst @ Publicis Groupe.

10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.