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Media Planning Analyst

Publicis Groupe

Media Planning Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!


Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.


Responsibilities

Manage budget and flighting updates in Lumina and Media Tools Provide updates for all recurring budgeting needs Help provide and oversee monthly savings documents QA and update flowcharts and budget documents with accuracy. Track budget and flowchart changes with detail and organization Support strategy team with reach and frequency deliveries using Tardiis / NMI Provide audience and consumer insight data from syndicated tools like MRI and GWI Provide monthly global tracking updates for internal review and submission Support on building charts and slides for client presentations Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst Review monthly billing against budget documents and flag discrepancies with strategy and investment leads Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.


Qualifications

MANDATORY QUALIFICATIONS: Bachelor’s Degree; Media/advertising or related, Finance Economic or Business related Good understanding of planning campaigns across the various mechanisms, channels and buying models. GOOD TO HAVE SKILLS /KNOWLEDGE: Planning and organizing Continuous learning Strong written and verbal communication skills Articulation and negotiation skills Good team player Self-starter who requires minimal oversight Ability to prioritize and manage multiple tasks Process orientation and the ability to define and set up processes

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

50,000 - 90,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • budget managementintermediate
  • data analysisintermediate
  • consumer insightsintermediate
  • strategy supportintermediate

Required Qualifications

  • media strategy experience (experience)
  • Lumina Media Tools proficiency (experience)
  • Tardiis NMI knowledge (experience)

Responsibilities

  • develop media strategies
  • manage budgets flighting
  • provide audience insights
  • track budget changes
  • support reach frequency

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ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score
Quiz Challenge

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Publicis Groupe logo

Media Planning Analyst

Publicis Groupe

Media Planning Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!


Overview

In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.


Responsibilities

Manage budget and flighting updates in Lumina and Media Tools Provide updates for all recurring budgeting needs Help provide and oversee monthly savings documents QA and update flowcharts and budget documents with accuracy. Track budget and flowchart changes with detail and organization Support strategy team with reach and frequency deliveries using Tardiis / NMI Provide audience and consumer insight data from syndicated tools like MRI and GWI Provide monthly global tracking updates for internal review and submission Support on building charts and slides for client presentations Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst Review monthly billing against budget documents and flag discrepancies with strategy and investment leads Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.


Qualifications

MANDATORY QUALIFICATIONS: Bachelor’s Degree; Media/advertising or related, Finance Economic or Business related Good understanding of planning campaigns across the various mechanisms, channels and buying models. GOOD TO HAVE SKILLS /KNOWLEDGE: Planning and organizing Continuous learning Strong written and verbal communication skills Articulation and negotiation skills Good team player Self-starter who requires minimal oversight Ability to prioritize and manage multiple tasks Process orientation and the ability to define and set up processes

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

50,000 - 90,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • budget managementintermediate
  • data analysisintermediate
  • consumer insightsintermediate
  • strategy supportintermediate

Required Qualifications

  • media strategy experience (experience)
  • Lumina Media Tools proficiency (experience)
  • Tardiis NMI knowledge (experience)

Responsibilities

  • develop media strategies
  • manage budgets flighting
  • provide audience insights
  • track budget changes
  • support reach frequency

Target Your Resume for "Media Planning Analyst" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Media Planning Analyst. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Media Planning Analyst" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score
Quiz Challenge

Answer 10 quick questions to check your fit for Media Planning Analyst @ Publicis Groupe.

10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.