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Media Planning Senior Analyst

Publicis Groupe

Media Planning Senior Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD


Overview

Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

 

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.


Responsibilities

  • Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
  • Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
  • Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
  • Developing various options for media plans based on the client's objectives.
  • Analyzing the client's post-campaign results and recommending refinements.
  • Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
  • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
  • Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

  • C1 English Language Level
  • Bachelor's Degree in Media/advertising, Finance Economic or Business related.
  • +3 years of experience in Paid Media (Must).
  • Good understanding of planning campaigns across the various mechanisms, channels and buying models. 
  • Strong written and verbal communication skills.
  • Articulation and negotiation skills.
  • Process orientation and the ability to define and set up processes.

Tools:

• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic

 

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • campaign activationintermediate
  • post-analysisintermediate
  • conciliationintermediate
  • process optimizationintermediate

Required Qualifications

  • media execution experience (experience)
  • high-profile client handling (experience)
  • team training (experience)
  • efficient operations (experience)
  • error-free delivery (experience)

Responsibilities

  • execute planning activation post-analysis conciliation
  • support agency operations
  • propose process optimizations
  • collaborate with team training

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Publicis Groupe logo

Media Planning Senior Analyst

Publicis Groupe

Media Planning Senior Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD


Overview

Actively participate in the daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

 

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.


Responsibilities

  • Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
  • Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
  • Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
  • Developing various options for media plans based on the client's objectives.
  • Analyzing the client's post-campaign results and recommending refinements.
  • Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
  • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
  • Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

  • C1 English Language Level
  • Bachelor's Degree in Media/advertising, Finance Economic or Business related.
  • +3 years of experience in Paid Media (Must).
  • Good understanding of planning campaigns across the various mechanisms, channels and buying models. 
  • Strong written and verbal communication skills.
  • Articulation and negotiation skills.
  • Process orientation and the ability to define and set up processes.

Tools:

• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic

 

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • media planningintermediate
  • campaign activationintermediate
  • post-analysisintermediate
  • conciliationintermediate
  • process optimizationintermediate

Required Qualifications

  • media execution experience (experience)
  • high-profile client handling (experience)
  • team training (experience)
  • efficient operations (experience)
  • error-free delivery (experience)

Responsibilities

  • execute planning activation post-analysis conciliation
  • support agency operations
  • propose process optimizations
  • collaborate with team training

Target Your Resume for "Media Planning Senior Analyst" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Media Planning Senior Analyst. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Media Planning Senior Analyst" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Media Planning Senior Analyst @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.