To collaborate with and support media teams on research and data needs, addressing both daily business requirements and business pitches, including:

• Tracking of competitive media spending & activities, and extracting media behavior data
• Tabulate data into MS Excel or MS PowerPoint with topline analysis
• Assist in ad hoc consumer research e.g., in-depth interviews, focus groups, online surveys
• Administering research data and tools, including system and data updates and user management

Software that you’ll use:

• Company’s proprietary tools – particularly Starcam
• Nielsen - AQX, Arianna, Clear Decision
• Kantar Parallels
• GFK Probe
• GWI
• YouGov
• SimilarWeb
• Pulsar

Key skills required:

Technical & Analytical Skills:

• Comfortable working with numbers and analyzing data
• Basic skills in MS Excel, PowerPoint, and Google Slides
• Able to turn data into simple presentations

Communication & Collaboration

• Can write clearly and speak confidently
• Works well with different teams

Project, Time and Resource Management

• Pays attention to details
• Can manage time and meet deadlines
• Knows how to use available tools and resources effectively

Personal Attributes

• Curious and interested in understanding consumer behavior