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Media Senior Planning Analyst

Publicis Groupe

Media Senior Planning Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

 

This position is available in Costa Rica, Colombia and Peru.


Overview

In this role, you will be responsible for daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.


Responsibilities

  • Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
  • Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
  • Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
  • Developing various options for media plans based on the client's objectives.
  • Analyzing the client's post-campaign results and recommending refinements.
  • Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
  • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
  • Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

  • Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
  • English Level C1.
  • Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns. 
  • Strong communication skills.
  • Result oriented skills.
  • Attention to details skills.
  • Analytical skills. 
  • Strong teamwork and client orientation skills to help the team grow. 
  • Advance Excel knowledge.
  • Intermediate project management skills.

Tools:

• Google Campaign Manager
• Data Studio

• Media Tools
• PowerPoint
• Tardiis

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Media planningintermediate
  • Campaign activationintermediate
  • Post-analysisintermediate
  • Data analysisintermediate
  • Campaign conciliationintermediate

Required Qualifications

  • Media execution experience (experience)
  • Advertising campaign management (experience)
  • Analytical skills (experience)

Responsibilities

  • Daily execution of planning
  • Campaign activation tasks
  • Post-analysis and reporting
  • Campaign conciliation
  • Advertising campaign management

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Skill matching & gap identification
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Publicis Groupe logo

Media Senior Planning Analyst

Publicis Groupe

Media Senior Planning Analyst

full-timePosted: Jan 21, 2026

Job Description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. 

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

 

This position is available in Costa Rica, Colombia and Peru.


Overview

In this role, you will be responsible for daily execution of planning, activation, post-analysis, and conciliation tasks of advertising campaigns in different media for high-profile clients of the Agency.

Support the Agency's operation in an efficient, timely, organized, and error-free manner, thanks to the experience that also allows him to propose optimizations to the process of which he is a part and collaborate with the training of new team members.


Responsibilities

  • Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible.
  • Working closely with clients to understand their needs, desires, and objectives and then determine which media channels best fit specific campaigns.
  • Assessing the impact and suitability of different media types used to target specific markets based on their client's needs and goals.
  • Developing various options for media plans based on the client's objectives.
  • Analyzing the client's post-campaign results and recommending refinements.
  • Interacting with internal and external partners to evaluate, implement, and maintain a media plan.
  • Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, Internet, outdoor posters and digital billboards.
  • Creating or recommending specific media strategies to attract and retain customers, increase the client's brand recognition, maintain, and increase customer satisfaction and loyalty.

Qualifications

  • Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
  • English Level C1.
  • Minimum 3 years of experience in planning campaigns, working with traditional and digital marketing campaigns. 
  • Strong communication skills.
  • Result oriented skills.
  • Attention to details skills.
  • Analytical skills. 
  • Strong teamwork and client orientation skills to help the team grow. 
  • Advance Excel knowledge.
  • Intermediate project management skills.

Tools:

• Google Campaign Manager
• Data Studio

• Media Tools
• PowerPoint
• Tardiis

Locations

  • Bogota, Colombia

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Media planningintermediate
  • Campaign activationintermediate
  • Post-analysisintermediate
  • Data analysisintermediate
  • Campaign conciliationintermediate

Required Qualifications

  • Media execution experience (experience)
  • Advertising campaign management (experience)
  • Analytical skills (experience)

Responsibilities

  • Daily execution of planning
  • Campaign activation tasks
  • Post-analysis and reporting
  • Campaign conciliation
  • Advertising campaign management

Target Your Resume for "Media Senior Planning Analyst" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Media Senior Planning Analyst. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Media Senior Planning Analyst" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score
Quiz Challenge

Answer 10 quick questions to check your fit for Media Senior Planning Analyst @ Publicis Groupe.

10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.