Descripción de la empresa

We are Zenith, an innovative media agency with a dual focus on ROI: return on investment and return on imagination. We are part of the Publicis Media solutions center within Publicis Groupe, the world's most valuable communications group. We are committed to understanding the unique needs of each brand, using data and technology to design creative and effective solutions that foster exponential growth. Our mission is to transform brands' visions into media strategies that not only maximize financial performance, but also spark imagination and creative potential.

Descripción del puesto

In Bogotá, Colombia, we are looking for a Media Planner with at least 3 years of experience in the role within advertising and marketing agencies. The mission of this position is to develop full-funnel media strategies that maximize the impact of client campaigns by proposing the most suitable strategies for each channel, aligned with business objectives and needs.

 

Responsabilidades

• Analyze and understand the objectives of advertising campaigns.
• Build full-funnel media plans and execute them with internal teams, ensuring the selection of the most appropriate media channels for campaigns, including ATL and digital, among others.
• Manage advertising campaigns, including monitoring, requests, and coordination of activities with different teams.
• Understand and analyze campaign performance, adjusting the strategy as needed.
• Interact with media clients, creative agencies, media vendors, and internal support teams within the agency.
• Maintain constant communication with clients, effectively conveying media proposals and advertising strategies, and ensuring a positive and collaborative client relationship.
• Ensure compliance with the company’s processes, policies, and procedures at both local and regional levels.

Cualificaciones

• Knowledge of tools such as TGI, GWI, IWKS, Instar, TOM Micro, along with strong skills in Excel and PowerPoint.
• Intermediate proficiency in tools such as Meta Business Manager and Google AdWords. Digital certifications from Google, Meta, or other platforms are a plus.

Información adicional

What Do We Offer?

• We provide an AI-powered interaction and collaboration platform called Marcel, which includes e-learning tools such as Udemy and LinkedIn Learning, offering access to more than 30,000 courses across a wide range of topics, allowing you to develop your skills based on your interests. In addition, Marcel connects you with over 100,000 creative minds across Publicis Groupe worldwide.
• We also offer benefits such as hybrid work, an employee fund, life insurance, a birthday day off, as well as the opportunity to apply for internal vacancies globally within the company. You will also have the possibility to work up to six weeks per year from another country where Publicis Groupe operates, through our global Work Your World initiative.
• Publicis Groupe #ThePowerOfOne brings creativity and technology together, celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and our community. Diversity and inclusion are key to our success.