Descripción de la empresa

We are LePub, an agency of culture and creative technology. We combine creative excellence with the best data, media, and technical expertise. We believe in going beyond traditional communications by focusing on helping brands integrate into people's daily lives by offering culturally relevant experiences powered by extensive global data and world-class creativity.

Descripción del puesto

En Bogotá – Colombia, estamos en búsqueda de una persona para el cargo de Planner Strategic, con más de 5 In Bogotá – Colombia, we are looking for a person for the position of Strategic Planner, with more than 5 years of experience in the role with advertising and marketing agencies. Their mission will focus on enhancing the integration between data and insights to guide business, content, and digital communication decisions for the group's various accounts. 

Responsabilidades

• Discover how consumers interact with our clients' products and brands throughout the entire digital ecosystem, inspiring new and better ways of communication.
• Collaborate with multidisciplinary teams to understand and improve consumer interaction with brands throughout the decision journey.
• Develop the appropriate storytelling from the initial research stage to creative development, integrated communication planning, and campaign evaluation.
• Articulate strategies that reflect an end-to-end approach in supporting the business, ensuring campaigns are aligned with strategic objectives.
• SStay up-to-date with trends in digital and social platforms, as well as AI, to apply current knowledge in campaign planning and execution.
• Ensure compliance with the company's processes, policies, and procedures, both locally and regionally.

Cualificaciones

• Experience in brand planning, creative strategy, and project management.
• Experience with CPG (Consumer Packaged Goods) brands, and digital strategy and/or social media strategy is a plus.
• Intermediate English level.

Información adicional

What We Offer?

We have an interaction and connection platform based on artificial intelligence called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, with over 30,000 courses on various topics where you can train according to your interests. In addition, you can connect with more than 100,000 creative minds at Publicis Groupe.

We offer benefits such as hybrid work, employee fund, life insurance, a day off on your birthday, as well as the opportunity to apply to different vacancies globally within the company and the possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and community. Diversity and inclusion are key.