As an Account Executive at MSL, you are becoming a media relations expert, working to seamlessly

manage media relationships and interviews. You own the reporting process and ensure your manager

receives accurate, quality reports on time, and that clients receive regular, accurate coverage updates.

You are starting to build good relationships with your clients, and write quality content beyond media

pitches and emails. In addition, you provide guidance to your team’s Intern/AA (if applicable).

• Media relations: Display an excellent knowledge of the South African media landscape (and an

interest in the broader African media landscape), develop solid media relationships, and own the

effective running of your team’s entire media relations process.

• Pitching skills: Demonstrate an ability to effectively identify angles, write and pitch relevant stories to

targeted media, displaying creativity and an understanding of newsworthiness in the process.

• Media lists: Work with Intern/AA (if applicable) to ensure media lists are regularly updated, inform the

broader agency of media changes, compile tailored media lists per client content piece, and keep

master client media lists updated.

• MSL Newsdesk: Participate in daily newsdesk/media meetings and write up relevant news and

angles in email format to share with clients (with your AD’s/AM’s approval); take notes in Newsroom

meeting if asked.

• Computer skills: Strong proficiency in all Microsoft Office packages including Microsoft Word, Excel,

PowerPoint, Outlook (or other company-preferred applications), taking Marcel Classes to become an

advanced user of these programmes.

• Research: Demonstrate effective research skills, and assimilation and presentation of information.

• Writing: Start to develop media pitch and release writing skills, beyond email communication.

• Project management skills: Build ability to take responsibility for specific projects from start-to-finish

(if required).

• Client knowledge: Demonstrate constant efforts to grow your understanding of clients’ business and

knowledge of competitors, for effective idea generation.

• Client relations: Demonstrate and build on personalised, friendly rapports with clients, and show a

growing ability to manage their expectations.

• Creativity: Confidently contribute own ideas to planning or brainstorm meetings.

• Coverage: With Intern/AA, take ownership of daily coverage tracking for reports and timeous client

coverage updates.

• Reporting: Ensure quality, timeous monthly reports are delivered to clients.

• Timesheets: Demonstrate effective time recording and reporting (daily, accurate data logged on

Chase, as per Groupe deadlines).

• Respect: Acknowledge and respond to instructions from senior staff as soon as possible (email,

instant message or spoken).

• Know the agency and Publicis Groupe Africa (PGA): Demonstrate familiarity with both MSL and

PGA's organisational structures and offerings.

People development

• Begin to build supervisory skills by coaching and assisting graduates/interns/AA (if applicable).

• Assist your fellow AEs with skill development and peer-to-peer mentorship.

• Quality: Consistently deliver quality work to professional, MSL standards.

• Detail-orientated: Execute unwavering attention to detail in all aspects, including documents,

presentations, emails and all other communiques.

• Proactive upskilling: Display a basic understanding of content for all clients (even beyond your

portfolio) and clients’ industries, staying abreast of the broader news environment and spotting

opportunities for media conversation building.

• Proactive learning: Regularly make use of the Marcel Classes portal (and other internal training

sessions) to upskill yourself, taking initiative and responsibility for your learning journey.

• Profile: Manage and build your own profile within your team and the broader agency.