How You’ll Make an Impact

As a Director of Business Development – Loyalty at Epsilon, based in Sydney, you will drive growth for one of our most strategic product verticals in the region. You’ll be passionate about securing new enterprise-level opportunities for Epsilon’s loyalty and customer engagement solutions, helping some of Australia’s most recognised brands transform how they acquire, retain, and grow customer relationships.
Your deep experience in loyalty and CRM will allow you to act as a trusted advisor to senior decision-makers — delivering tailored, data-driven solutions and influencing broader customer experience strategies. While your primary focus will be the Australian market, exposure to other markets across APAC will be highly valued, with the opportunity to support broader regional expansion.
You’ll also have the flexibility to sell across Epsilon’s full suite — including retail media, digital media, and data solutions — giving you the tools to solve complex client challenges with integrated, cross-channel solutions.

What You’ll Achieve

• Identify, qualify, and close new business opportunities for Epsilon’s loyalty and engagement platform across priority sectors (retail, financial services, QSR, travel, telco, and more).
• Own the full enterprise sales cycle — from prospecting and pitch through to negotiation, contracting, and handover to delivery teams.
• Act as a loyalty category expert, helping clients navigate loyalty program design, data activation, and customer value strategies.
• Build deep relationships with partners across marketing, CRM, technology, and the C-suite.
• Collaborate with internal teams to craft compelling proposals and solution strategies, ensuring alignment with client needs and Epsilon’s capabilities.
• Stay on top of market trends, competitor moves, and regulatory developments (e.g., first-party data and privacy).
• Support growth efforts in other APAC markets where opportunities arise, working closely with regional sales and delivery leaders.

Who You Are

• A high-performing enterprise sales professional with 10+ years’ experience in loyalty, CRM, customer engagement, or martech.
• Proven track record to sell sophisticated, consultative solutions into large organisations with multiple team members and long sales cycles.
• Deep knowledge of loyalty program technology, data strategy, and personalised marketing — you’ve advised or sold into businesses redefining their customer experience.
• Strong communicator and negotiator, with a natural ability to influence and close at senior levels.
• Commercially minded with the ability to translate customer challenges into scalable, value-based solutions.
• Proficient in CRM tools like Salesforce and well-adapted in pipeline management and forecasting.
• Based in Sydney with a willingness to travel domestically and regionally as required.

Why You Might Stand Out

• Experience selling into highly competitive, data-driven industries such as retail, banking, telco, or travel.
• Previous roles at loyalty consultancies, martech providers, or customer engagement platforms.
• Exposure to markets beyond Australia, particularly across Asia-Pacific (e.g., Korea, Japan, Southeast Asia).
• Understanding of how loyalty integrates with CDPs, media platforms, and real-time personalization technologies.

Why Join Epsilon

• Join a globally recognised leader in data-driven marketing and customer loyalty, backed by Publicis Groupe.
• Play a key role in our APAC growth story, with the opportunity to make immediate impact and shape long-term strategy.
• Sell a differentiated platform that connects loyalty, identity, media, and personalization in one ecosystem.
• Work in a collaborative, entrepreneurial team with the backing of global scale, resources, and technology.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you and your wellbeing first.  Our benefits encompass a wide range of offerings, including but not limited to the following: 

• Time to recharge: Additional 5 days annual leave each year after 2 years
• Family Wellbeing: Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits based on service Plus additional 5 days paid carer leave to care for your little ones without having dip into your personal leave
• Work Your World program: enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. 
• Rewards and recognition: Shop our rewards store front when you receive points
• Extra Perks: Hybrid work arrangements, Gym memberships, Learning & Development opportunities, Employee wellbeing programs (all-in-one psychological, medical & safety needs)

*Epsilon benefits are subject to eligibility requirements and other terms. 

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.

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