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Senior Analyst, Data Strategy

Publicis Groupe

Senior Analyst, Data Strategy

full-timePosted: Jan 21, 2026

Job Description

Company description

 

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,

 

Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

 

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health


Overview

The Senior Analyst, Data & Analytics at Digitas Health plays a crucial role in driving strategic thinking and economic insight across various client engagements. This position involves collaborating with a talented team to provide integrated marketing analytical solutions, optimize marketing investments, and develop robust marketing strategies for clients in the healthcare sector.

 

Responsibilities

  • Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
  • Conceptualizing and communicating strategic solutions
  • Collaborating with clients to develop clear business and measurement objectives
  • Applying various quantitative methods to analyze and interpret information from multiple data sources
  • Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
  • Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Qualifications

  • 3 to 5 years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
  • Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
  • Experience in program measurement (online and/or offline), test design and financial modeling a plus
  • Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
  • Experience with data tools; Google Analytics, Omniture, Tableau, DoubleClick, Tableau and others
  • Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

 

Compensation Range: $72,390 - $99,960 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

Locations

  • Philadelphia, United States

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • data strategyintermediate
  • analyticsintermediate
  • strategic thinkingintermediate
  • data analysisintermediate
  • insightsintermediate

Required Qualifications

  • data analytics experience (experience)
  • strategic thinking (experience)
  • health marketing knowledge (experience)

Responsibilities

  • driving strategic thinking
  • data analysis
  • creating insights
  • supporting data strategy
  • ecosystem development

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Publicis Groupe logo

Senior Analyst, Data Strategy

Publicis Groupe

Senior Analyst, Data Strategy

full-timePosted: Jan 21, 2026

Job Description

Company description

 

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,

 

Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

 

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth| Twitter: www.twitter.com/digitas_health


Overview

The Senior Analyst, Data & Analytics at Digitas Health plays a crucial role in driving strategic thinking and economic insight across various client engagements. This position involves collaborating with a talented team to provide integrated marketing analytical solutions, optimize marketing investments, and develop robust marketing strategies for clients in the healthcare sector.

 

Responsibilities

  • Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
  • Conceptualizing and communicating strategic solutions
  • Collaborating with clients to develop clear business and measurement objectives
  • Applying various quantitative methods to analyze and interpret information from multiple data sources
  • Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
  • Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Qualifications

  • 3 to 5 years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
  • Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
  • Experience in program measurement (online and/or offline), test design and financial modeling a plus
  • Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
  • Experience with data tools; Google Analytics, Omniture, Tableau, DoubleClick, Tableau and others
  • Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

 

Compensation Range: $72,390 - $99,960 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

Locations

  • Philadelphia, United States

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • data strategyintermediate
  • analyticsintermediate
  • strategic thinkingintermediate
  • data analysisintermediate
  • insightsintermediate

Required Qualifications

  • data analytics experience (experience)
  • strategic thinking (experience)
  • health marketing knowledge (experience)

Responsibilities

  • driving strategic thinking
  • data analysis
  • creating insights
  • supporting data strategy
  • ecosystem development

Target Your Resume for "Senior Analyst, Data Strategy" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Senior Analyst, Data Strategy. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Senior Analyst, Data Strategy" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Senior Analyst, Data Strategy @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.