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Senior Copywriter

Publicis Groupe

Senior Copywriter

full-timePosted: Jan 21, 2026

Job Description


Overview

We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.

 

As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

 


Responsibilities

Content Creation: Develop compelling and effective copy for TTL campaigns, including TV, print, radio scripts, digital ads, and social media content.
Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.
Award-Winning Creative: Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.
Cross-Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
Mentorship: Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.
Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

Minimum 7 years of professional copywriting experience, within a creative agency.
Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and strategic, and integrated campaign work.
Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.
Automotive experience is advantageous but not a requirement.
Awards or recognition in advertising and creative circles are highly desirable.
Tertiary qualification in branding, advertising or copywriting is advantageous but not a requirement.

 

Locations

  • Johannesburg, South Africa

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Copywritingintermediate
  • Conceptual thinkingintermediate
  • Strategic campaign developmentintermediate
  • ATL content creationintermediate
  • Multi-channel campaign executionintermediate

Required Qualifications

  • Experienced Senior Copywriter (experience)
  • Strong conceptual abilities (experience)
  • Strategic thinking skills (experience)

Responsibilities

  • Develop compelling copy
  • Create ATL content (TV, print, radio)
  • Craft social media and digital content
  • Collaborate with Art Director
  • Work with Creative Director

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Publicis Groupe logo

Senior Copywriter

Publicis Groupe

Senior Copywriter

full-timePosted: Jan 21, 2026

Job Description


Overview

We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.

 

As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

 


Responsibilities

Content Creation: Develop compelling and effective copy for TTL campaigns, including TV, print, radio scripts, digital ads, and social media content.
Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.
Award-Winning Creative: Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.
Cross-Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
Mentorship: Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.
Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

Minimum 7 years of professional copywriting experience, within a creative agency.
Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and strategic, and integrated campaign work.
Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.
Automotive experience is advantageous but not a requirement.
Awards or recognition in advertising and creative circles are highly desirable.
Tertiary qualification in branding, advertising or copywriting is advantageous but not a requirement.

 

Locations

  • Johannesburg, South Africa

Salary

Estimated Salary Rangelow confidence

80,000 - 130,000 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Copywritingintermediate
  • Conceptual thinkingintermediate
  • Strategic campaign developmentintermediate
  • ATL content creationintermediate
  • Multi-channel campaign executionintermediate

Required Qualifications

  • Experienced Senior Copywriter (experience)
  • Strong conceptual abilities (experience)
  • Strategic thinking skills (experience)

Responsibilities

  • Develop compelling copy
  • Create ATL content (TV, print, radio)
  • Craft social media and digital content
  • Collaborate with Art Director
  • Work with Creative Director

Target Your Resume for "Senior Copywriter" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Senior Copywriter. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Senior Copywriter" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Senior Copywriter @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.