Publicis Groupe is the world’s largest agency holding group, leading in Digital, Creative, and Media transformation. With nearly 100 years of experience and 100+ markets worldwide, we’re proud to be ranked the #1 Agency Group globally by Forbes. 

Here in Budapest, Publicis Groupe Hungary is the country’s largest integrated creative and media agency—home to 400+ experts, 250+ awards. 

With our Power of One model, we offer expertise in Creative, Media, Digital and Production. Our modular setup integrates these disciplines, giving clients seamless access to the right blend of services to support their business and customers’ journey. 

At Publicis Groupe Hungary, you’ll collaborate with a strong multicultural team that blends curiosity, data, and creativity to deliver results for some of the world’s biggest brands. 

Not every challenge has a template answer—and that’s where we come in. From strategy to execution, we combine innovation with precision to build digital solutions that work in the real world. 

If you’re driven by solving complex problems and shaping meaningful digital experiences, you’ll fit right in here. 

SENIOR CRM CAMPAIGN MANAGER 

We are looking for a Senior CRM Campaign Manager to lead large-scale, multi-market CRM campaigns for Pampers Club — a global rewards and content platform supporting parents from pregnancy until their baby outgrows diapers. Reaching 2.5M+ monthly active users across multiple regions, Pampers Club is one of the most impactful CRM ecosystems within P&G. 

In this role, you will oversee advanced personalization, segmentation, and complex technical setups across email, app, and push channels. You’ll manage multi-country CRM operations, shape campaign strategy in client-facing discussions, and lead a small team of Campaign Managers while ensuring flawless, high-quality execution. 

This position requires a strong mix of technical CRM knowledge, leadership, strategic thinking, and operational excellence — perfect for someone who thrives in complexity and enjoys owning high-impact CRM programs end-to-end. 

What you’ll do 

• Lead planning, execution, and launch of multi-channel CRM campaigns (email, app, push) using Braze or other enterprise CRM platforms (Salesforce, Adobe, Marketing Cloud) 

• Shape CRM campaign strategy and lead client-facing discussions with confidence 

• Own the CRM campaign calendar, ensuring on-time delivery and SLA compliance 

• Conduct technical feasibility checks, campaign QA, and incident management for high-risk or complex scenarios 

• Build advanced segmentation and personalization strategies across markets 

• Collaborate with CRM Managers, Data Analysts, and Product teams to design optimal user journeys and lifecycle flows 

• Review campaign skeletons, targeting logic, and technical setups inside the CRM platform 

• Analyze dashboards and campaign performance results; present insights to clients and internal stakeholders 

• Manage & mentor 2–3 direct reports (Junior Campaign Managers or similar roles), ensuring quality, consistency, and professional growth 

• Drive process improvements, help implement global playbooks, and champion new CRM tools or approaches 

• Maintain strong stakeholder relationships across multiple countries and partner teams 

• Ensure consistent prioritization and alignment with direction provided by the Team Lead 

What we are looking for 

• 5+ years’ experience in CRM, email marketing, or digital campaign operations (agency, CRM tech company, or brand side) 

• Hands-on expertise with at least one CRM platform — Braze preferred, but Salesforce, Adobe Campaign, Marketing Cloud, or similar also welcome 

• Strong capability in technical coordination and understanding CRM flow logic 

• Experience coordinating campaigns across multiple countries or regions (FMCG experience is a strong advantage) 

• Confident presenter with strong communication skills and comfort leading client discussions 

• Advanced knowledge of segmentation, personalization, and testing strategies 

• Experience mentoring, coaching, or leading junior team members 

• Excellent analytical abilities, comfortable interpreting dashboards and making recommendations 

• Fluent English (written & spoken) 

• Digitally savvy, familiar with broader digital marketing ecosystems 

• Comfortable stepping outside of their comfort zone — and able to guide others through the same 

• Empathetic mentor with a supportive leadership style 

Why you’ll love it here? 

You’ll play a strategic role in shaping CRM communication for one of the world’s most loved and trusted parenting brands. Your work will directly influence engagement, retention, and personalized communication for millions of families across multiple countries. 

You’ll be joining a CRM team that operates like a startup within a global network — fast, innovative, data-driven, and always pushing boundaries. With a high level of autonomy, you’ll lead complex CRM initiatives, mentor junior team members, and drive process innovations that elevate the entire operation. 

Why should you join Publicis Groupe?  

• Diverse & Inclusive Environment - Viva La Difference is in our DNA.  

We don’t just accept differences—we celebrate them. With 30+ nationalities under one roof, our team is proof that diversity fuels creativity and innovation. Our DE&I initiatives make sure every voice has space and every idea is valued.  

• Thriving Community – Built on camaraderie.  

We nurture a culture of involvement—colleagues who show up for each other, collaborate, and share wins. From Thirsty Thursdays to DE&I days and team-building events, we create space for real connections (and the occasional celebration dance).  

• People-First - Well-Being Always.   

We believe you can only bring your best when you feel your best. From initiatives like Working with Cancer and Screening Time Off, to coaching, mental and physical health support and women's health program, we provide the tools and flexibility to help you create a work–life balance that truly works for you.  

• Grow With Us. - Your career, your runway.  

Your journey is yours—we’re just here to fuel it. With tools like Marcel, our AI-powered platform, together with global learning programs, local classes and workshops, we’ll help you thrive and build a future-proof, AI-ready skillset.  

• Flexible Work Arrangements – Your work, your rhythm.  

Some days you’re office-ready, other days you’re better from home—we get it. Our flexible hours and hybrid options let you set the rhythm. And yes, your furry friends are always welcome in the office - paws on the floor, ideas on the table.  

• Global Mobility with Work Your World – The world is your office.   

Why stay put when you can take your job global? With Work Your World, you can spend a few weeks working from a selected Publicis Groupe office worldwide. Want to swap apartments with a colleague in Paris or Madrid? Go for it. It’s not just travel—it’s adventure with a laptop.  

We’ve built this far—now let’s build forward, together.  

Publicis Groupe Hungary is an equal opportunity employer. We believe different perspectives spark stronger ideas. That’s why we welcome applicants of all races, colors, religions, sexes, sexual orientations, gender identities or expressions, ages, national origins and disabilities. Everyone deserves an equal chance to thrive here, and we’re committed to making our hiring process - and our workplace - accessible, inclusive, respectful, and supportive for all.