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Senior Director, Marketing Operations

Publicis Groupe

Senior Director, Marketing Operations

full-timePosted: Jan 21, 2026

Job Description


Overview

Epsilon_Logo_188x100

 

About the Business Unit:

 

Relied upon by leaders, associates and various verticals within Epsilon, the Finance team plays a key role in shaping our outcome-focused business culture. They devise solutions and provide insights that help keep our business on track, by collaborating and communicating with other teams. Empowered with an excellent ERP and forecasting system, this team of trusted partners support Epsilon India’s day-to-day requirements and long-term business goals.

 

We are looking for a dynamic and experienced Sr. Director, Marketing Operations, to lead and support Epsilon’s India-based Marketing Operations team. This leadership role has a dual focus:

  1. India On-Site Leadership – Serve as the on the ground leader for the India-based resources aligned to U.S. teams, ensuring operational excellence, HR coordination, adherence to company policies, and employee engagement.
  2. Marketing Operations Leadership – Lead and support a team of skilled professionals focused primarily on Marketing Technology management with a secondary focus on marketing automation, Salesforce integration, campaign operations, and analytics. Partner closely with U.S.-based strategic managers to ensure seamless delivery and operational alignment.

This individual will lead the development and management of resources spanning across different operational functions. The ideal candidate will bring a blend of leadership skills and technical knowledge to guide operational excellence across Epsilon's marketing organization.

 

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.


Responsibilities

On-Site Leadership

  • Act as the primary point of contact for all India-based team members aligned to the U.S. business unit.
  • Provide day-to-day leadership, mentorship, and guidance to ensure team cohesion, performance, and policy compliance.
  • Liaise with HR, Facilities, and internal business partners to address employee needs, resolve conflicts, and drive engagement.
  • Facilitate onboarding, training, performance reviews, and development planning for India-based talent.
  • Represent India-based concerns, opportunities, and progress in global leadership forums.

Marketing Operations Leadership

  • Lead our MarTech strategy for the complete suite of tools and technologies used across Marketing, ensuring alignment with business goals and marketing objectives.
  • Oversee the management and optimization of the entire marketing technology stack, including CRM, CMS, marketing automation, data analytics, and other related platforms. These tools are critical to the business to create awareness and engagement and collect and maintain leads data.
  • Oversee the execution of marketing automation campaigns using Salesforce Marketing Cloud, Eloqua, and other platforms.
  • Provide strategic and hands-on support for data management, custom report creation, lead lifecycle tracking, and performance analytics.
  • Partner with U.S.-based strategic leaders to translate business objectives into scalable operational workflows.
  • Design and implement dashboards and data visualizations to provide real-time insight into campaign performance and Key Performance Indicator.
  • Maintain high standards of operational excellence through documentation, process optimization, and quality assurance.

Qualifications

  • 10+ years of experience in marketing operations, marketing technology, or a related field.
  • 3+ years of experience in a leadership or people management role.
  • Strong experience with Salesforce (Sales Cloud, Marketing Cloud), Eloqua, or equivalent platforms.
  • Expertise in reporting and data visualization tools such as Tableau, Power BI, or Datorama.
  • Proven ability to manage cross-functional teams across geographies.
  • Excellent communication, collaboration, and organizational skills.
  • Strong problem-solving attitude and ability to work in a fast-paced, matrixed environment.

Preferred Qualifications

  • Experience working in a global marketing agency or consulting environment.
  • Prior experience leading site operations or HR coordination in a global company.
  • Familiarity with campaign operations, tagging, tracking, and marketing analytics.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

 

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

 

Our pillars aren't just words. They're how we show up every day.

  • People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
  • Collaboration: We work together, support one another, and collectively achieve goals.
  • Growth: There are endless opportunities for growth through learning, development and career advancement.
  • Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
  • Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

  • Act with integrity
  • Work together to win together
  • Innovate with purpose
  • Respect all voices
  • Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

 

Epsilon is an Equal Opportunity Employer. 
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Locations

  • Bengaluru, India

Salary

Estimated Salary Rangelow confidence

3,735,000 - 6,225,000 INR / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • marketing operationsintermediate
  • team leadershipintermediate
  • strategy developmentintermediate
  • cross-functional collaborationintermediate
  • performance optimizationintermediate

Required Qualifications

  • leadership experience (experience)
  • marketing ops expertise (experience)
  • India operations (experience)

Responsibilities

  • lead marketing operations
  • support on-site teams
  • drive innovation
  • collaborate with verticals
  • shape business culture

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Publicis Groupe logo

Senior Director, Marketing Operations

Publicis Groupe

Senior Director, Marketing Operations

full-timePosted: Jan 21, 2026

Job Description


Overview

Epsilon_Logo_188x100

 

About the Business Unit:

 

Relied upon by leaders, associates and various verticals within Epsilon, the Finance team plays a key role in shaping our outcome-focused business culture. They devise solutions and provide insights that help keep our business on track, by collaborating and communicating with other teams. Empowered with an excellent ERP and forecasting system, this team of trusted partners support Epsilon India’s day-to-day requirements and long-term business goals.

 

We are looking for a dynamic and experienced Sr. Director, Marketing Operations, to lead and support Epsilon’s India-based Marketing Operations team. This leadership role has a dual focus:

  1. India On-Site Leadership – Serve as the on the ground leader for the India-based resources aligned to U.S. teams, ensuring operational excellence, HR coordination, adherence to company policies, and employee engagement.
  2. Marketing Operations Leadership – Lead and support a team of skilled professionals focused primarily on Marketing Technology management with a secondary focus on marketing automation, Salesforce integration, campaign operations, and analytics. Partner closely with U.S.-based strategic managers to ensure seamless delivery and operational alignment.

This individual will lead the development and management of resources spanning across different operational functions. The ideal candidate will bring a blend of leadership skills and technical knowledge to guide operational excellence across Epsilon's marketing organization.

 

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.


Responsibilities

On-Site Leadership

  • Act as the primary point of contact for all India-based team members aligned to the U.S. business unit.
  • Provide day-to-day leadership, mentorship, and guidance to ensure team cohesion, performance, and policy compliance.
  • Liaise with HR, Facilities, and internal business partners to address employee needs, resolve conflicts, and drive engagement.
  • Facilitate onboarding, training, performance reviews, and development planning for India-based talent.
  • Represent India-based concerns, opportunities, and progress in global leadership forums.

Marketing Operations Leadership

  • Lead our MarTech strategy for the complete suite of tools and technologies used across Marketing, ensuring alignment with business goals and marketing objectives.
  • Oversee the management and optimization of the entire marketing technology stack, including CRM, CMS, marketing automation, data analytics, and other related platforms. These tools are critical to the business to create awareness and engagement and collect and maintain leads data.
  • Oversee the execution of marketing automation campaigns using Salesforce Marketing Cloud, Eloqua, and other platforms.
  • Provide strategic and hands-on support for data management, custom report creation, lead lifecycle tracking, and performance analytics.
  • Partner with U.S.-based strategic leaders to translate business objectives into scalable operational workflows.
  • Design and implement dashboards and data visualizations to provide real-time insight into campaign performance and Key Performance Indicator.
  • Maintain high standards of operational excellence through documentation, process optimization, and quality assurance.

Qualifications

  • 10+ years of experience in marketing operations, marketing technology, or a related field.
  • 3+ years of experience in a leadership or people management role.
  • Strong experience with Salesforce (Sales Cloud, Marketing Cloud), Eloqua, or equivalent platforms.
  • Expertise in reporting and data visualization tools such as Tableau, Power BI, or Datorama.
  • Proven ability to manage cross-functional teams across geographies.
  • Excellent communication, collaboration, and organizational skills.
  • Strong problem-solving attitude and ability to work in a fast-paced, matrixed environment.

Preferred Qualifications

  • Experience working in a global marketing agency or consulting environment.
  • Prior experience leading site operations or HR coordination in a global company.
  • Familiarity with campaign operations, tagging, tracking, and marketing analytics.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

 

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

 

Our pillars aren't just words. They're how we show up every day.

  • People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
  • Collaboration: We work together, support one another, and collectively achieve goals.
  • Growth: There are endless opportunities for growth through learning, development and career advancement.
  • Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
  • Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

  • Act with integrity
  • Work together to win together
  • Innovate with purpose
  • Respect all voices
  • Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

 

Epsilon is an Equal Opportunity Employer. 
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

Locations

  • Bengaluru, India

Salary

Estimated Salary Rangelow confidence

3,735,000 - 6,225,000 INR / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • marketing operationsintermediate
  • team leadershipintermediate
  • strategy developmentintermediate
  • cross-functional collaborationintermediate
  • performance optimizationintermediate

Required Qualifications

  • leadership experience (experience)
  • marketing ops expertise (experience)
  • India operations (experience)

Responsibilities

  • lead marketing operations
  • support on-site teams
  • drive innovation
  • collaborate with verticals
  • shape business culture

Target Your Resume for "Senior Director, Marketing Operations" , Publicis Groupe

Get personalized recommendations to optimize your resume specifically for Senior Director, Marketing Operations. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Senior Director, Marketing Operations" , Publicis Groupe

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for Senior Director, Marketing Operations @ Publicis Groupe.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.