The Data Activation Senior Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.

• Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
• Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.
• Extract, transform and load data for ingestion into business intelligence platforms
• Learn how to build dashboards in business intelligence platforms
• Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
• Provide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
• Opportunity to work across key business intelligence platforms for digital media, mainly Datorama
• Translate strategy into implementation tactics Data mapping and enhancement
• Create segments relevant to objectives that can be pushed to relevant destinations for activation
• Translate objectives into digital media measurement plans
• Analyze and report on campaign performance through standardized ad-server attribution models
• Learn how to build simplistic algorithmic attribution models and implement them
• Work alongside data scientists to deploy more complex algorithmic attribution models
• Make data-informed recommendations for optimizing digital media and content
• Opportunity to work on key attribution platforms such as Google’s Data-Driven
• Attribution model with DoubleClick, and proprietary Publicis Media platforms

• 3-4 years’ experience in Digital Media in Planning/Buying and/or 2 years Data Science experience
• Technically competent and capable of working with and learning new digital and tech platforms
• Strong numerical and analytical skills
• Demonstrated ability to convert data analysis into meaningful action for brands
• Experience with or strong knowledge of ad servers and web analytics platforms such as DoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe Omniture
• Effective written and verbal communication skills
• Ability to cope under pressure and deliver to tight deadlines autonomously.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.