Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members. PMX (Publicis Media Exchange) is the commercial arm of Publicis Media, driving and delivering value for clients, while fostering and building marketplace leading partnerships with media owners. PMX drives value for the brand agencies through intelligent investment and centres of excellence within buying and digital practices such as television, radio, ooh, search, social, programmatic and ecommerce. APEX Exchange is focused on delivering unique opportunities to our clients via value-based services. Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions. We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan. We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

The Senior Digital Planner/Buyer is responsible for both the strategic planning and tactical buying of digital media(OLV, YT, CTV, Audio, Social, Display). This role requires a strong balance of analytical skills, negotiation expertise, and strategic thinking to ensure media plans align with brand objectives while delivering cost-effective results. The ideal candidate will have a deep understanding of the digital media landscape, including industry trends, audience insights, and vendor relationships, and will be able to execute campaigns effectively while ensuring financial accuracy and performance tracking.

This role is ideal for a media professional who thrives in both strategic planning and buying, ensuring campaigns are well-planned, efficiently bought, and effectively measured for success.

• Develop strategic media plans that align with client objectives and industry insights.
• Gather and analyze marketing, industry, and consumer insights to inform media recommendations.
• Negotiate with media vendors to secure cost-effective placements while ensuring quality delivery of media objectives.
• Manage contracts, insertion orders, and any revisions in collaboration with media partners.
• Work closely with internal and external stakeholders to develop budget allocations across media channels.
• Execute and manage media buys for OLV, YT, CTV, Audio, Social, Display ensuring alignment with the media plan.
• Input and actualize media buys while maintaining accurate records of campaign financials.
• Develop campaign performance documents and provide reporting in PowerPoint and Excel.
• Conduct campaign optimizations and troubleshoot discrepancies to ensure seamless execution.
• Maintain strong relationships with media suppliers and stay informed of market conditions and emerging trends.
• Educate clients and internal teams on media landscape shifts and best practices.
• Utilize and manage media systems, including DDS, Prisma etc.
• Train and mentor junior team members, including Media Assistants.
• Actively participate in internal and external meetings, providing strategic insights and recommendations.

• Bachelor’s degree in advertising, marketing, business administration, communications, or related field preferred.
• 4+ years of experience in media planning and/or buying.
• Strong negotiation skills with a proven track record of securing efficient media buys.
• Proficiency in media research and reporting resources.
• Excellent analytical and math skills with attention to detail.
• Strong written and verbal communication skills, including client presentations.
• Experience working with media systems (e.g. DDS, Prisma) and syndicated research tools (e.g. Vividata etc.) 
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Ability to handle multiple projects in a fast-paced environment, meeting tight deadlines under pressure.
• Strong critical thinking and problem-solving skills.
• Team-oriented mindset with the ability to collaborate across departments and with external partners.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Publicis Media  however, only those candidates selected for an interview will be contacted