As a Senior Planner at Spark you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.  

• Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs  

• Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship  

• Develop understanding of client’s business and competitive landscape  

• Assist in developing budget allocations across media resulting in strategic and effective media plans  

• Present plans to the client brand group, with assistance of more senior media team  

• Clearly communicate media objectives, strategies and executional guidelines to execution teams  

• Work closely with agency partners  

• Maintain strong relationships with media suppliers and stay abreast of market conditions  

• Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns  

• Utilization and knowledge of syndicated media, research, and other data resources  

• Take an active role in client education of the evolution of the media landscape  

• Active participation in internal and external status meetings  

• Develop/assist with development of POVS  

• Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline  

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred  

• +3 years in a Media Strategy role  

• Strong written and verbal communication and presentation skills  

• Demonstrated experience in negotiating  

• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure  

• Demonstrated critical thinking and problem-solving abilities  

• Strong analytical abilities & proficiency in math  

• Ability to effectively utilize media research and reporting resources  

• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint  

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary 

Transparency matters to us. The salary range for this position is $50K-$60K CAD per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.  

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.