Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

We are seeking a Senior Vice President, Integrated Design to lead integration and experience strategy for a major CPG brand, ensuring the audience creative, PR, account management, media planning, content commerce, investment, and analytics teams come together with one unified point of view.

As SVP, Integrated Design, you will brief and drive consensus among the IAT, blending audience insight, communications strategy, commerce expertise, social and influencer savvy, and creative vision to drive breakthrough experiences and business growth. This leadership role requires hands-on strategic thinking, relationship building with senior clients, and the ability to orchestrate teams.

• Own the strategic vision that informs planning and execution of media, creative, PR, and content
• Own the development of consumer-facing experiences and partnerships that align with brand objectives and audience needs, and bring them to life through provocative presentations
• Work closely with senior clients, audience, planning, investment and analytics teams as well as external ad agencies, media partners (networks, content studios, social platforms, digital publishers, etc.), and PR agencies as needed to build, sell, and steward partnership programs.
• Leverage audience insights/strategy to orchestrate the experience journey including ideation, concept development, and vision for the Paid/Earned/Shared/Owned plan.
• Seek innovative, data-driven and technology-lead solutions whenever possible.
• Collaborate with internal client and measurement leads to establish and report on measurement framework aligned to the experience.
• Contribute to new business and agency growth efforts.

You are a:

• Natural strategist and storyteller who can orchestrate ideas and roll up their sleeves to drive the work

• Consensus builder, who can get different teams across Publicis and the clients’ partner ecosystem to march in the same direction and deliver business growth

• Creator at the core who leverages deep knowledge of audience data and insights, engagement strategy, and connections strategy as both a leader and a practitioner

You can:

• Develop the holistic experience plan and translate it into innovative ideas and programs, resulting in smartly mapped marketing tactics that deliver on stated goals.

• Deliver strategic recommendations with radical simplicity.

• Apply extensive platform expertise to map consumer experience journeys and identify high impact moments for brands to connect through media-fueled creativity.

• Initiate, challenge & steer product innovation.

• Make ideas great because you know what great ideas look and feel like.

• Craft stories based on how consumers interact with their devices and other technology to reveal how brands can better connect with their consumers along the purchase journey.

• Translate top-down global strategies to consider regional and local nuances, as well as defining bottoms-up approaches and playbooks that influence global go-to-market.

• Coach and teach a team with a partnership mindset, balancing inspiration with the ability to have the necessary tough conversations.

Minimum Qualifications:

• 12+ years of related work experience in a creative strategy or innovation role at an advertising, digital, or media agency, consultancy or innovation incubator.

• Possess a solid understanding of modern marketing practices across connected digital ecosystems, including CRM, loyalty, social influencers, and commerce, with the ability to leverage first-party data and emerging technologies to craft future-forward experiences.

• Exceptional critical thinking and problem-solving abilities; able to think unconventionally in proposing solutions and identifying opportunities.

• Knowledge of overall brand positioning and ability to translate brand needs into communication strategy and creative concepts.

• Direct, clear, and effective communication style

• Proven ability to build and maintain strong client relationships, thinking strategically from the client’s perspective.

• Working exposure to integrated marketing communication teams and senior management.

• Natural leadership ability and skills with an agile, entrepreneurial approach to working.

• Proven ability to multitask, manage multiple projects effectively, and work well under pressure to deliver high-quality work within tight deadlines.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $176,700.00 - $288,765.00 anual. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/25/26.

All your information will be kept confidential according to EEO guidelines. 

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