Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)

We are seeking an exceptional SVP of Strategy & Analytics to lead insight-led thinking, creator intelligence, and strategic rigor across one of the largest and most dynamic portfolios in the healthcare industry This is a marquee leadership role responsible for shaping the vision, practice, and output of Strategy & Analytics across four business divisions, with direct impact on how our work drives brand equity, influence, and growth.

This leader will serve as a key thought partner to client-side leadership, guiding how influence is activated, measured, and evolved across the brand portfolio. You’ll lead a team of strategists and analysts, translating culture, data, and platform trends into creator-first strategies that deliver business results.

This is a pivotal leadership role, shaping momentum, driving clarity, and raising the bar for what data-led influence can do.

Set the Strategic Vision

• Help define and lead the strategy and analytics vision for one of Influential’s most high-profile accounts - ensuring a unified, forward-looking approach across divisions
• Act as a senior strategic partner to client-side brand and marketing leadership, helping guide how creator work ladders to broader brand and business goals.
• Bring a proactive POV to the client and internal teams on where the creator economy is heading and how to stay ahead of it.

Elevate Analytics & Insight Development

• Own the evolution of performance reporting, agile frameworks, and audience analysis across the portfolio.
• Turn complex data into tight, actionable strategic stories - bridging analytics and creative direction in a way that informs and inspires.
• Ensure the team leverages tools, trends, and competitive intelligence to anticipate, not just report

Drive Operational Excellence

• Establish scalable best practices for campaign measurement, real-time dashboards, and post-campaign insights.
• Flag risks or roadblocks early and often, driving clarity and urgency when client priorities or expectations shift.
• Help evolve internal processes, frameworks, and deliverables to ensure strategy and analytics remain a core value driver.

Lead & Inspire

• Build, mentor, and manage a team of strategists and analysts - setting a high bar for rigor, creativity, and clarity of communication.
• Collaborate across Client Services, Creative Strategy, Creator Management to ensure strategic insight informs every touchpoint.
• Serve as an internal and external ambassador for Influential's strategic excellence, bringing clients a trusted, forward-thinking POV.

Who You Are

• A hybrid strategy and analytics leader with 12–15+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
• Experience in the healthcare of pharmaceutical space is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
• A proven team builder with 5-7+ years managing high-performing teams in a fast-paced, cross-functional environment.
• A confident communicator known for high-level strategic thinking and the ability to distill cultural, behavioral, and performance data into a tight narrative.
• Equally comfortable in the details and in the C-suite - capable of shaping big-picture strategy and rolling up sleeves to solve complex problems.
• Deeply fluent in social, digital, and influencer analytics tools (e.g. Traackr, Captiv8, Radius, 
• CreatorIQ, Talkwalker, Quid, Meta/YouTube/TikTok dashboards, etc.).
• Proven track record leading and scaling high-performing teams in cross-functional environments.
• Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

Why This Role Matters

Influence is now core to how brands drive growth. At Influential, strategy plays a critical role in turning data into direction and creators into impact. This role ensures we stay ahead, translating insight into action for one of the most high-profile categories in culture.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $190,000 - $240,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/15/2025.