Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.

Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

(Senior) Art Director Role at Leo Burnett Vietnam

The (Senior) Art Director is a senior creative role at Leo Burnett Vietnam. (Senior) Art Directors are responsible to support the Creative Director and their creative team to crack big challenges that support our human-centered approach.

They are responsible for the visual style and images that appear in:

• Magazines
• Newspapers
• Outdoor media
• Point of sales materials
• Product packaging
• Online videos
• Social content
• Online media
• Television commercials
• Other branded content

They create the overall design and direct others who develop artwork or layouts.

Key Responsibilities

• Inspiring, passionate and gives special attention to every art detail while working with the art and design staff in the agency.
• Determine how best to present a concept visually.
• Determine which photographs, art, or other design elements to use.
• Determine the overall style or tone desired for each project and articulate their vision to artists, who then create images such as illustrations, graphics, photographs, or charts and graphs, etc.
• Ensure that the clients’ desired message and image is conveyed to consumers.
• Talk to clients to develop an artistic approach and style.
• Coordinate activities with other artistic and creative departments to help inspire and improve the art talents in the agency.
• Present designs to clients for approval.
• Support the (Associate) Creative Director and ECD with agency presentations both in new business pitches and current client creative run-throughs.
• Understand the design element of projects and keep projects on budget and on time.
• Identify areas of improvement within their team and lead art direction and design workshops to work on those improvements.

Qualifications for Senior Art Director

• A bachelor’s degree in an art or design subject.
• Worked on the art side of creative for at least 7+ years, and ideally have experience working for a big multinational agency.
• An impressive portfolio that showcases a collection of work demonstrating their style and abilities.
• Good communication skills, to be able to listen to and speak with staff and clients to ensure understanding of employees’ ideas and clients’ desires for advertisements.
• Exceptionally creative, with the ability to come up with interesting and innovative ideas to develop advertising campaigns, set design, layout options, etc.
• Leadership skills, to be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee production.