About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer-pleasing products. In India, PepsiCo has a strong presence with manufacturing facilities, R&D centers, and a focus on digital transformation to drive external innovation. Joining PepsiCo means being part of a dynamic team that shapes the future of the food and beverage industry through cutting-edge technology and data-driven decisions.

Role Overview

The R&D Digital Platforms Sr Associate (CRM and Data Visualization) role at PepsiCo in Hyderabad, Telangana, is pivotal for managing external innovation data ecosystems. This position focuses on leveraging CRM platforms like Microsoft Dynamics to collect, analyze, and visualize data from technology scouts, internal stakeholders, and external partners. As a key player in R&D, you'll optimize data systems, create insightful dashboards, and support strategic decision-making. This full-time opportunity is ideal for detail-oriented professionals with CRM expertise, offering exposure to global R&D operations in a fast-paced environment.

Why This Role Matters

In PepsiCo's R&D division, external innovation is crucial for staying ahead in the competitive food and beverage sector. Your work will streamline data flows, enhance visibility into new opportunities, and enable cross-functional collaboration, directly impacting product development pipelines.

Key Responsibilities

This role demands hands-on expertise in data management and platform support. Core duties include:

• Collecting and managing data for new opportunities from technology scouts, internal stakeholders, and external partners.
• Performing data entry into the Leads Management System (Microsoft Dynamics CRM) while ensuring quality assurance.
• Customizing and configuring LMS/CRM platforms, including workflows, dashboards, and reports for improved efficiency.
• Managing user inquiries, providing training, and rolling out the platform across R&D functional areas.
• Analyzing LMS data to deliver insights, recommendations, and regular KPI reports using MS Power Tools.
• Identifying process improvements and implementing best practices for data entry and system maintenance.
• Collaborating with R&D stakeholders, IT teams, and vendors for seamless data integration and communication.

Qualifications & Requirements

To succeed in this Sr Associate role, candidates need:

• A Bachelor’s degree, preferably in Science, IT, or a related field.
• Proven experience with CRM/LMS tools such as Microsoft Dynamics, Salesforce, or HubSpot.
• Strong skills in data collection, entry, management, and analysis using MS Suite (Excel, Power BI, Power Query).
• Detail-oriented mindset with the ability to juggle multiple tasks, meet deadlines, and work independently.
• Excellent communication skills for cross-functional collaboration and training.
• Experience in process optimization and dashboard creation is highly desirable.

Preferred Experience

Prior work in the food and beverage sector or R&D environments will give you an edge, along with familiarity with data visualization tools.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Competitive salary estimated at ₹16.5L - ₹24.2L per annum, based on industry standards with a buffer for performance.
• Comprehensive health, dental, and vision insurance for employees and families.
• Generous paid time off, parental leave, and flexible hybrid work arrangements.
• Access to on-site fitness centers, cafeterias, and wellness programs.
• Employee stock purchase plans and retirement savings with company matching.

Career Growth

At PepsiCo, career progression is data-driven and merit-based. This Sr Associate role serves as a launchpad for advancement into R&D leadership, digital transformation specialist, or global innovation manager positions. You'll benefit from mentorship programs, leadership training, and international exposure. PepsiCo's commitment to employee development includes annual performance reviews, skill-building certifications in CRM and analytics, and opportunities to work on high-impact projects across Asia-Pacific and beyond.

Professional Development Opportunities

Invest in certifications like Microsoft Dynamics, Power BI, or Salesforce Trailhead. PepsiCo's learning academy provides tailored courses, hackathons, and cross-functional rotations to accelerate your growth.

Why Join Us

PepsiCo in Hyderabad offers a vibrant hub for innovation in India's booming food and beverage market. Work in a state-of-the-art R&D facility with cutting-edge tools, collaborate with diverse global teams, and contribute to sustainable initiatives like PepsiCo Positive (pep+). Enjoy Hyderabad's tech ecosystem, cultural richness, and work-life balance perks. With a focus on inclusivity and innovation, PepsiCo empowers you to make a real difference while building a rewarding career.

Role FAQs

Q: What CRM experience is required?
A: Hands-on experience with Microsoft Dynamics is preferred, but proficiency in Salesforce or HubSpot is also valuable.

Q: Is this a remote role?
A: This is primarily on-site in Hyderabad with flexible hybrid options based on team needs.

Q: What salary can I expect?
A: Estimated ₹16.5L - ₹24.2L annually, depending on experience, plus bonuses and benefits.

Q: Are there relocation benefits?
A: Yes, for eligible candidates, including housing assistance and settling-in support.

Q: How does this role fit into PepsiCo's R&D?
A: It directly supports external innovation scouting and data-driven product development strategies.

Join PepsiCo today and elevate your career in digital platforms for R&D. Apply now for this exciting opportunity in Hyderabad!