Description

Category Development Fundamentals

You use your previous experience in category management or in working with retailers to apply common CM strategies and tactics. You will develop CM concepts, e.g. for the "Perfect Store Energy Drinks" in order to increase sales in the energy drinks category. You are responsible for identifying turnover and sales potential, developing sales arguments and driving strategic, shopper-oriented projects to develop categories with key customers.

Category Development Projects

In cooperation with customers of your sales channels, you carry out category management projects independently. You plan the implementation of the projects in terms of time and are in close contact with the customers over the entire duration of the projects. The focus in the projects is on the classic CM tactics "Efficient assortment" and "Efficient placement". For this you use panel and customer data at branch level as well as Red Bull's own Perfect Store concepts. You present the project status and your recommendations to the customers at regular intervals. For a professional implementation of the project results, you coordinate with all internal and external stakeholders.

Category Analytics & Shopper Insights

You analyze data from internal and external sources (e.g. Nielsen, IRI, GfK and customer tools) and derive recommendations for action for the energy drinks category as well as for Red Bull. You present opportunities and challenges and provide solutions to achieve our business goals for the category and Red Bull. You will carry out category and customer studies at regular intervals to identify developments and potential.

Conceptual Selling

You create compelling sales pitches to answer all category questions using the latest insights, research, and conclusions. If arguments are needed to achieve business goals, you support them with your technical know-how and conceptual work. You summarize the results in professional presentation documents and communicate them internally and externally. You are able to transfer the insights you have gained into concrete implementation projects with our retail partners.

Strategy

In your role, you will act as a competent business partner and internal consultant for the marketing and sales teams on all questions relating to category development. You know all the challenges and questions in the area of the Energy Drinks and Red Bull categories in the "Retail" and "Discounter" channels and you meet them with holistic solutions. You bring your strategic knowledge of the category and its purchasing behavior to bear when creating the Red Bull business plan, in business partner team meetings, task forces and with your customers.

Revenue Management

In your role you will manage pricing strategy of the company. In addition you will carry out promo efficiency studies, for sustainable and efficient resource management.

Qualifications

Minimum 5+ years of professional experience in category management / insights / sales or comparable position

Strong knowledge of the consumer goods industry and retail, as well as experience in dealing with customers, ideally from close cooperation with retailers

Extensive knowledge in handling data and market& shopper& consumer researchs (Nielsen, Euromonitor, Kantar, Ipsos etc.)

Customer management experience is a plus

Very good analytical skills to identify complex correlations from different data sources and to derive concrete recommendations for action

Strong communication and negotiation skills in order to convince through targeted argumentation

Flexible and creative mind, potential mindset, proactive

Strong planning and project management skills with the ability to multitask

Professionalism, responsibility, passion, self-motivation, focus and ability to work in a team

Confident handling of Microsoft Office and common IT tools

Additional Info

Company Description

The future growth of our company depends heavily on successful and value-adding cooperation with our customers. We consistently pursue our goal of being the experts in the energy drinks category. As a Category Development Manager, you will be an integral part of establishing, developing and maintaining long-term and category-related relationships with Red Bull partners in the "Retail" and "Discounter" channels. As a Category Development Manager, it is your job to develop innovative and sales-increasing category concepts based on market, customer and shopper insights in order to leverage the potential of our customers and maximize their category growth. The overarching goal is to increase sales and further develop the energy drinks category as well as to achieve the business goals of the Red Bull brand.