Description

IN A NUTSHELL

As Communication Manager, you’ll develop and oversee the execution of the global media strategy for our dance network projects, ensuring clear, cohesive, and impactful messaging across managed, earned, and owned channels. Your mission is to drive brand relevance, strengthen awareness, and highlight product functionality through integrated storytelling. You’ll guide projects from strategy to execution, collaborate closely with Channel Management, Production, Partnerships, and Creator Marketing, and provide market teams with the strategic direction and tools they need to bring global initiatives to life locally. Acting as a strategic connector, you’ll ensure alignment between communication, content, programming, and brand objectives.

STRATEGIC PROJECT MANAGEMENT

In this role, you will take full ownership of the strategic development and operational execution of global media initiatives. You’ll be responsible for shaping the overarching media strategy for network projects, defining goals, KPIs, and milestones, while steering the entire project lifecycle from planning to delivery. By continuously evaluating performance and applying data-driven insights, you’ll refine tactics and influence long-term strategic decisions. You’ll work hand in hand with the Channel Manager and Producer to ensure that content creation and release plans align with communication priorities and brand positioning. In close collaboration with the Media Partnerships team, you’ll also identify and expand media distribution opportunities to maximize impact and reach.

COMMUNICATION MANAGEMENT & STORYTELLING

You’ll translate global strategy into powerful communication plans that resonate across audiences and touchpoints. This includes crafting compelling narratives that build brand awareness and spotlight the functionality and relevance of our products. You’ll define and analyze audience profiles, core, casual, and new, mapping their media behaviors and entire consumer journeys across earned, managed, and owned channels. By cultivating strong relationships with editorial partners and culturally relevant media platforms, you’ll secure impactful placements and build strong visibility. In partnership with Creator Marketing, you’ll identify creators who align with project needs and develop guidelines that empower markets to activate them effectively. Additionally, you’ll work closely with Channel Management and Production to shape meaningful storylines for programming and content, while also overseeing all aspects of Still Image production to ensure consistent and high-quality visual storytelling.

MARKET COLLABORATION 

Local Power, Global Success: A key part of your role is supporting and enabling Red Bull country teams to activate global projects successfully. You’ll act as a trusted advisor to market communication teams, offering strategic guidance, mentorship, and clarity on how to adapt global strategies to local cultural contexts. You’ll proactively identify local narratives, initiatives, or emerging opportunities with potential for global amplification, ensuring that strong stories can travel across markets. To streamline implementation, you’ll develop centralized strategic tools, playbooks, and resources that help teams activate efficiently and consistently while remaining aligned with global objectives.

Qualifications

4+ years of experience in Communications, ideally within culture-focused or content-driven projects, with a proven ability to deliver measurable impact.

Deep expertise in media relations, PR, and distribution, including strong knowledge of the media landscape, and experience managing agencies and international stakeholders.

Strong skills in planning, prioritization, and project management, with a consistent record of delivering results under tight deadlines and managing multiple projects simultaneously.

A team player mentality who knows how to get the work done, is adaptive, well-organized, motivated, and open-minded.

Fluency in English, with additional languages being a plus. Excellent written and verbal communication abilities, paired with strong presentation skills and the ability to collaborate effectively within an international environment.

Additional Info

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

Company Description

Ready to define and execute a global 360° media strategy that shapes culture, sparks conversations, and drives real impact?

Join our Global Dance Media Network Team in Salzburg, Austria, and support in creating strategic, culturally relevant media initiatives that connect audiences worldwide.