Description

Brand Marketing Strategy

This role involves leading and executing the brand’s marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri. Responsibilities include developing tailored product value propositions and benefit narratives for various markets, as well as crafting impactful materials for internal and consumer audiences. 

Strategy Implementation

The implementation of the marketing strategy across all relevant channels will be a key responsibility, ensuring alignment with business objectives. This includes managing integrated campaigns, planning and executing events, coordinating impactful POS activations, optimizing digital marketing efforts, and leading PR initiatives. The focus will be on delivering consistent messaging, maximizing audience engagement, and achieving measurable results.

Leadership

The role requires providing leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes. A strong emphasis is placed on fostering a high-performing and results-oriented team culture.

Financial Management

Achieving financial objectives is an essential aspect of this role, including preparing and managing the annual budget, monitoring expenditures, analyzing variances, and implementing corrective actions as necessary. The role also includes optimizing resource allocation and ensuring alignment with the organization’s financial goals.

Negotiation and Partnership Management

This role will oversee negotiations and the management of strategic partnerships to achieve mutually beneficial outcomes. It involves building and nurturing strong relationships with internal teams and external stakeholders, while developing and executing effective negotiation strategies to align partnerships with business objectives, maximize value, and ensure long-term success.

Qualifications

• At least 5 years senior level experience in the fashion/ sports Apparel industry
• At least 3 years’ experience managing teams
• Proven track record in establishing and implementing international marketing strategies for apparel.
• Deep knowledge of fashion, sports trends, and lifestyle market dynamics.
• Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs.
• Strong project management, leadership, and presentation skills with a problem-solving mindset
• Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint.

Additional Info

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. 

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.

Company Description

Do you want to drive and execute our comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth? Then this is for you!

This role requires a high degree of responsibility and self-motivation to achieve business objectives while maintaining global brand consistency and ensuring seamless alignment with the headquarters’ management team. The position also requires a broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively.