Description

Drive Horizontal & Vertical Distribution Growth

Identify opportunities to expand distribution reach by increasing the number of active outlets and improving TDP through optimized assortment, availability, visibility, and share of shelf. Support commercial teams with channel-specific targets and action plans and proactively search for new distribution opportunities through third-party partners such as wholesalers and distributors while building strong, long-term relationships.

Development of Partner Programs & Initiatives

Create and roll out tailored commercial programs for on-trade and off-trade partners that support distribution objectives and customer engagement. Contribute to the development and optimization of tools, dashboards, and processes that improve distribution visibility, tracking, and performance management.

Data Analysis & Market Intelligence

Analyze sales data, market share, distribution KPIs, customer feedback, and field insights to evaluate performance and identify improvement areas. Provide strategic input on assortment planning, pricing, route-to-market opportunities, and investment prioritization based on robust insights.

Cross-Functional Collaboration

Work closely with Sales (On & Off Premise), Trade Marketing, and Finance teams to ensure alignment of distribution strategy with broader commercial objectives. Act as a subject matter expert for distribution insights within the organization.

Qualifications

Minimum 2–3 years of experience in trade marketing, sales analysis, or a similar commercial role
Experience in FMCG or retail environments with a solid understanding of distribution models and sales channels
Experience designing and executing commercial programs for on-trade and off-trade partners
Strong analytical skills with the ability to translate data into actionable insights
Experience working with sales data, forecasting trends, and performance tracking
Strong communication and presentation skills
Proven ability to collaborate cross-functionally
Strategic mindset with strong attention to detail
Experience working with third-party distributors or wholesalers is an advantage
Fluent  Czech and English, written and spoken

Additional Info

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Company Description

As an Insights & Trade Marketing Specialist, you are responsible for identifying and unlocking distribution opportunities across all sales channels, with a strong focus on Off Premise. You will drive both horizontal (reach) and vertical (TDP) distribution growth by transforming data into actionable insights. Working closely with Sales, Trade Marketing, and Finance, you will support sustainable business growth through smart, data-driven distribution strategies.