Description

Business Planning

Develop and implement the sales strategy and business plan for the region, aligned with national objectives.

Drive achievement of core KPIs (coverage, distribution, visibility, cooler placements, perfect store execution, and promotional compliance).

Monitor performance and take proactive action to close gaps and capture opportunities.

Store Universe Coverage

Define, prioritize, and continuously evolve the store universe to maximize Red Bull's market penetration in traditional trade.

Ensure consistent implementation of the Perfect Store concept and disciplined coverage models.

Field Tools & Data Management

Ensure the field team have all relevant information to perform their function.

Ensure that all relevant field sales tools are being efficiently used and collate feedback on all gaps that current tools do not fill.

Ensure correct input of audit data by the team and use audit reports to help develop the field team where necessary.

Distributor Management

Coordinate regular meetings with distribution partner’s teams to communicate company strategy and priorities, review business KPIs, discuss opportunities & threats in the region, run trainings, and update sales teams.

Assign sales, distribution, and execution targets to DPs based on business targets (and relevant teams) and follow up these targets regularly.

Provide execution trainings, on-the-job trainings, and coaching to DP and their teams.

Regular trade visits with DP teams to coach them and unlock distribution and execution opportunities.

Analyze the opportunities in the region, take proper action and implement as needed.

Ensures DPs fully understand and execute Red Bull execution / merchandising standards.

Implements systems to track and benchmark DPs against key initiatives/goals.

Team Management and Development

Train, motivate, lead and develop the skills of the team in order to deliver high performance and growth.

Invest in people management through structured coaching, check-ins, and tailored training.

Drive a culture of accountability, constructive feedback, and continuous improvement.

Manage performance, address underperformance effectively, and optimize budget allocation for the field team.

Qualifications

• Minimum 7 years of sales experience including at least 3 years in a managerial role in FMCGs.
• Ability to inspire, coach, and develop high-performing teams while driving accountability and results.
• Strong understanding of the market, customer dynamics, and competitive environment.
• Ability to interpret data, identify opportunities, and translate insights into actionable sales strategies.
• Excellent negotiation and relationship-building skills with the ability to influence stakeholders at multiple levels.
• Proven track record of delivering against KPIs such as distribution, coverage, visibility, and promotional execution.
• Proficiency in MS Office and sales reporting tools.
• Willingness to travel extensively within the assigned region.

Additional Info

Company Description

About the Role:

The Regional Field Sales Manager is responsible for driving Red Bull's performance & presence within a defined region. Leading a team of Distribution Partner Managers, you will be accountable for delivering sales growth, ensuring flawless execution of Red Bull's standards in-market, and maximizing the impact of our distribution network. With a focus on availability, visibility, and perfect store execution, this role combines strategic leadership with strong field presence, making sure Red Bull stands out as the energy drink of choice in traditional trade. The position will manage a region outside of Cairo (specific region to be confirmed).