About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Kyrgyzstan, PepsiCo has established a strong presence, delivering refreshing products and innovative solutions to consumers while fostering sustainable growth in the region. As a Regional Sales Manager in Bishkek, you'll play a pivotal role in expanding our market leadership in the dynamic Central Asian market.

Role Overview

The Regional Sales Manager position at PepsiCo in Bishkek, Kyrgyzstan, is a senior leadership role responsible for driving profitable sales growth across designated territories. Reporting to senior sales leadership, you will oversee sales teams, manage key partner relationships, and execute strategic initiatives to maximize PepsiCo's market share in all channels, including traditional trade, modern retail, and on-premise outlets. This full-time role demands a strategic thinker with hands-on FMCG sales expertise, offering the chance to lead high-impact projects in a fast-paced environment.

Key Impact Areas

Focus on sales force optimization, partner ecosystem development, and data-driven decision-making to achieve ambitious revenue targets and expand distribution networks.

Key Responsibilities

In this role, you'll wear multiple hats, from team leadership to strategic planning. Core duties include:

• Managing sales force teams by setting targets, monitoring sales, routes, and special object KPIs on a monthly, weekly, and daily basis.
• Leading people development agendas through targeted training, coaching, and joint field activities to build high-performing teams.
• Ensuring payment discipline among partners by controlling dispatches aligned with bank guarantees, credit limits, and timely payments.
• Maintaining optimal stock levels for SKUs across warehouses in relevant territories.
• Negotiating with partners on infrastructure enhancements, including transport and warehouse conditions.
• Delivering short- and medium-term sales planning, managing budgets, and leading joint business planning with periodic reviews.
• Executing end-of-period reporting, gap closure initiatives, and strategic performance analysis.
• Defining channel-specific growth strategies by portfolio type and price points, collaborating with cross-functional teams.
• Supporting go-to-market (GTM) strategy implementation and managing promotional plans for push and pull channels.
• Overseeing Perfect Store standards, including displays, visibility, assortment, and POSM deployment.
• Analyzing sales data to uncover opportunities, developing annual operating plans (AOP), and providing category insights.

Qualifications & Requirements

To succeed in this role, candidates must bring proven expertise in FMCG sales leadership:

• Higher education degree in business, economics, or a related field.
• At least 7 years of professional experience in sales, with a minimum of 3 years in managerial positions.
• Upper-intermediate English proficiency for global collaboration.
• Advanced PC skills, including proficiency in MS Office and sales analytics tools.
• Solid financial knowledge for budgeting, forecasting, and performance management.
• Deep understanding of FMCG sales principles, including distribution, trade marketing, and channel management.

Prior experience in the food and beverage sector in Kyrgyzstan or similar markets is highly desirable.

Benefits & Perks

PepsiCo offers a rewarding compensation package tailored to attract top talent in Bishkek:

• Competitive annual salary estimated at $65,000 - $95,000 USD, based on Food & Beverage sector benchmarks with a performance buffer.
• Performance-based incentives and bonuses tied to sales targets.
• Comprehensive health insurance, including medical coverage for you and your family.
• Paid time off, parental leave, and flexible working arrangements.
• Access to PepsiCo's global employee assistance programs for wellness and mental health support.

Career Growth

At PepsiCo, career progression is a priority. As Regional Sales Manager, you'll gain exposure to international best practices and cross-functional projects. High performers advance to Area Sales Director, National Sales leadership, or regional roles across Eurasia. Our robust talent development includes leadership academies, mentorship programs, and annual rotations. Join a company where 90% of senior leaders started in field roles like this one.

Why Join Us

Choosing PepsiCo means aligning with a purpose-driven organization committed to sustainable joy and healthier futures. In Bishkek, you'll contribute to local economic growth while enjoying the stability of a Fortune 500 giant. Benefit from cutting-edge tools, data analytics platforms, and a collaborative culture that values innovation. Kyrgyzstan's growing consumer market offers immense potential for impact—be part of PepsiCo's ambitious expansion in Central Asia.

Role FAQs

What is the work schedule for this role?

This is a full-time position with standard business hours, plus field visits and occasional travel within the territory.

Is relocation support provided?

For qualified international candidates, relocation assistance may be available—contact HR for details.

What are the next steps after applying?

Applications are reviewed within 2 weeks, followed by phone screening, interviews, and assessments.

Does this role involve direct reports?

Yes, you'll manage a sales force team, with direct responsibility for coaching and performance.

How does PepsiCo support professional development?

Through tailored training, online learning platforms, and global mobility programs.