About PepsiCo

PepsiCo is a global leader in the food and beverage industry, with an iconic portfolio of brands that people know and love. From refreshing Pepsi beverages to savory snacks like grains and snacks, PepsiCo brings fun and enjoyment to consumers worldwide. In Nigeria, PepsiCo is accelerating its growth by expanding into underserved markets through innovative go-to-market strategies. As part of our dynamic sales organization, the Regional Sales Manager-North role plays a pivotal part in driving this expansion, ensuring our products reach every corner of the region.

Role Overview

The Regional Sales Manager-North position, based in Lagos, Nigeria, is designed for ambitious professionals ready to lead sales and distribution efforts in the northern region. Reporting to senior sales leadership, you will oversee operational execution of sales targets, manage third-party (3P) distributor performance, and spearhead business development initiatives. This full-time role demands up to 75% travel, offering the chance to shape PepsiCo's growth agenda in grains and snacks portfolios across multiple channels, including traditional trade.

Key Impact Areas

Focus on delivering volume, revenue, distribution, and quality KPIs while fostering strong partnerships with distributors, wholesalers, and trade partners. Leverage your FMCG expertise to identify white spaces and implement strategies that propel PepsiCo ahead of competitors.

Key Responsibilities

In this role, you will be at the forefront of PepsiCo's commercial execution. Responsibilities include:

• Delivering key monthly and annual brand KPIs such as volume, revenue, portfolio mix, and coverage for the region.
• Managing full execution of PepsiCo’s annual operating plans, quarterly, and monthly initiatives in collaboration with 3P distributor teams and external agencies.
• Cultivating collaborative relationships with 3P distributor sales forces, key business partners (KBPs), wholesalers, and their teams to promote PepsiCo brands.
• Growing the existing customer base through performance reviews, financial health assessments, and tactical initiatives.
• Developing new business by recruiting customers, prospecting with local distributor principals (DP), and onboarding ideal trade partners with strong working capital, infrastructure, and mindset.
• Facilitating coverage and effectiveness in secondary sales channels like wholesalers, open market (OM) retail, neighborhood door-to-retail (D2R), and key account management (KAM) retail.
• Training, coaching, and measuring sales reps through classroom sessions, field accompaniments, and performance tracking.
• Managing deployment and maintenance of point-of-sale (POS) and merchandising materials.
• Leading activation and merchandising strategies with DP teams and agencies for brilliant market execution.
• Sharing business performance insights during review sessions and monitoring market/competitor activities via surveys and feedback.

Qualifications & Requirements

To succeed, candidates must bring proven expertise in FMCG sales. Required qualifications include:

• 5-7 years of post-tertiary qualification experience in Commerce, Economics, or Logistics, with at least 5 years at middle management level in sales delivering business change.
• Extensive operational sales and distributor management experience in the food and beverage sector, with a strong focus on traditional trade.
• Fluency in Hausa and Kanuri languages to effectively engage regional stakeholders.
• Excellent in-market execution, team management, analytical, project management, and presentation skills.
• Project leadership capabilities, channel insights, and high business acumen with commercial and financial awareness.
• Flexibility for up to 75% travel across regions and a proven track record of teamwork.
• Self-motivated, proactive mindset aligned with PepsiCo's growth-oriented culture.

PepsiCo values diversity and is an Equal Opportunity Employer in line with the Employment Equity Act.

Benefits & Perks

Joining PepsiCo means accessing a comprehensive benefits package tailored for high performers:

• Competitive estimated salary range of $65,000 - $95,000 USD annually, based on Food & Beverage sector rates in Nigeria with a growth buffer.
• Performance-based incentives and bonuses tied to sales KPIs.
• Extensive training programs, including coaching for 3P teams and leadership development.
• Health, wellness, and safety benefits emphasizing food safety and occupational standards.
• Travel allowances and support for regional mobility.
• Opportunities for international exposure within PepsiCo's global network.

Career Growth

PepsiCo invests in talent development, offering clear paths to senior roles like National Sales Manager or Commercial Director. Through our internal governance processes, high achievers lead business development plans and gain visibility for promotions. With a focus on capability building, you'll coach teams, execute projects, and build a legacy in Nigeria's dynamic FMCG market.

Why Join Us

Be part of PepsiCo's 'Faster' business growth agenda in Nigeria, where innovation meets execution. Work with iconic brands, collaborate with passionate teams, and make a tangible impact on market leadership. Our commitment to equal opportunity, safety, and excellence ensures a rewarding environment for self-motivated leaders.

Role FAQs

Q: What is the travel requirement? A: Up to 75% travel within the northern region.

Q: Is language fluency mandatory? A: Yes, fluency in Hausa and Kanuri is essential for regional effectiveness.

Q: What salary can I expect? A: Estimated $65,000 - $95,000 USD yearly, with incentives.

Q: What channels will I manage? A: Traditional trade, wholesalers, OM retail, D2R, KAM retail, and more.

Q: How does PepsiCo support career growth? A: Through training, coaching, project leadership, and internal mobility opportunities.