About the ABM Marketing Manager Role

Join Robert Half's dynamic team as an ABM Marketing Manager in the vibrant city of Atlanta, Georgia, United States. This long-term contract position is perfect for seasoned marketing professionals passionate about account-based marketing (ABM) and bridging the crucial gap between marketing and sales. You'll drive high-impact, targeted campaigns that nurture key sales relationships, work with international teams, and scale foundational marketing processes. As a key player in our B2B marketing ecosystem, you'll leverage cutting-edge tools like 6sense and Folloze to deliver measurable results and contribute to business growth. Atlanta's thriving tech and business hub offers the ideal backdrop for this role, with opportunities to collaborate across regions and innovate in a fast-paced environment.

Why Account-Based Marketing Matters Here

In today's competitive B2B landscape, ABM is the gold standard for personalized marketing. At Robert Half, you'll develop strategies that align precisely with sales goals, ensuring every campaign targets high-value accounts with precision. This role isn't just about executing tactics—it's about strategic partnership, data-driven insights, and fostering long-term client engagement.

Key Responsibilities

Your day-to-day will be action-packed and results-oriented. Here's what you'll tackle:

• Develop and execute comprehensive account-based marketing strategies that directly support sales objectives and overarching business goals.
• Partner closely with sales teams to pinpoint high-potential key accounts and craft hyper-personalized marketing campaigns to boost engagement and pipeline velocity.
• Harness advanced platforms like 6sense for intent data and Folloze for immersive campaign experiences to design, deploy, and meticulously track targeted initiatives, always prioritizing data-driven decisions.
• Efficiently manage and fulfill outbound marketing requests from international sales teams, guaranteeing timely execution while accommodating diverse regional requirements and cultural nuances.
• Leverage analytics powerhouses such as Power BI and Salesforce to monitor campaign KPIs, derive actionable insights, and continuously optimize performance for maximum ROI.
• Orchestrate seamless coordination with cross-functional teams—including product, design, and enablement—to integrate marketing efforts fluidly across the entire sales funnel, from awareness to close.
• Design, build, and optimize custom landing pages tailored for specific vertical campaigns, enhancing audience relevance, conversion rates, and user engagement.
• Play a pivotal role in scaling marketing programs by refining existing workflows, automating repetitive tasks, and championing innovative solutions that drive efficiency.
• Cultivate and nurture robust relationships with sales counterparts, consistently demonstrating the tangible value and impact of marketing contributions through clear wins and storytelling.
• Collaborate on building sophisticated metrics and reporting frameworks to quantify and showcase the effectiveness of all marketing activities, informing future strategies.

Required Qualifications

To excel in this ABM Marketing Manager position, you need a blend of strategic vision, technical prowess, and interpersonal finesse:

• 5+ years of hands-on experience in account-based marketing, B2B demand generation, or similar roles within a sales-marketing aligned environment.
• Demonstrated success in developing and launching ABM strategies that have driven pipeline growth and revenue impact.
• Deep expertise with ABM tools including 6sense for account intelligence, Folloze for content experiences, Power BI for visualization, and Salesforce for CRM management.
• Proven ability to collaborate effectively with sales teams, including international stakeholders, to align on priorities and execute at scale.
• Strong analytical mindset with experience optimizing campaigns based on performance data and ABM metrics like account engagement scores.
• Technical skills in creating custom landing pages using platforms like Marketo, HubSpot, or Unbounce, with a focus on SEO and conversion optimization.
• Excellent project management skills to handle multi-regional programs amid tight deadlines and evolving priorities.
• Outstanding communication and relationship-building abilities to advocate for marketing's role in revenue generation.
• Familiarity with scaling marketing operations, process automation, and innovative problem-solving.
• Bachelor's degree in Marketing, Business, or a related field; advanced certifications in ABM or digital marketing are a plus.

Experience in tech, SaaS, or professional services industries is highly desirable, especially in Atlanta's booming market.

Why Join Us at Robert Half

Robert Half is a global leader in professional services, offering unparalleled stability and growth opportunities. This ABM Marketing Manager role provides exposure to international projects, state-of-the-art tools, and a collaborative culture that values innovation. Enjoy a competitive salary estimated at $110,000-$150,000 annually (based on Atlanta market rates for experienced professionals), performance incentives, flexible scheduling, and professional development resources. Work in Atlanta's energetic business district, with hybrid options and the chance to impact scalable programs. Join us to advance your career in ABM, contribute to high-stakes campaigns, and be part of a team that's reshaping B2B marketing. Apply today and elevate your expertise with Robert Half!